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Emerge Gaming Limited (ASX:EM1) functions into the operations of online eSports, casual gaming tournament platform and lifestyle hub âArcade Xâ. Casual, social and hardcore gamers can play hundreds of gaming titles against each other through this platform.
The securities of the company will not be trading on ASX since they are placed in a trading halt at the request of the company before the release of an announcement in relation to the capital raising. The securities will not be traded until the earlier start of normal trading on Thursday, 28 March 2019 or when the announcement is released to the market.
The company has been working with Cloudzen Pte Ltd so that it can identify key regions to target for the pilot rollout of the GameCloud technology in 2019.
The GameCloud technology has been validated and tested successfully across Singapore, Indonesia and has recently completed testing across all major telecommunications networks in both South Africa and Australia. This exercise has further endorsed and authenticated Emerge Gamingâs position as a first mover in the game streaming space with the ability to now capture significant market share leading into the productâs launch over the coming months.
GameCloud will primarily target emerging market opportunities with its first-mover advantage and focus on AAA PC, console game, content accessible over cross-platform but also premium mobile game content.
The GameCloud technology provides the ability to stream top-end AAA content and has a strong focus on premium mobile gaming content with a selection of interactive media features, such as live and video streaming. This gives Emerge Gaming the capability to target two tiers of gamers with the GameCloud technology offering depending on the competitive nature of the target market.
Emerge Gaming will use GameCloud technology to provide AAA and mobile gaming content to emerging markets. The company is different from the larger players competing for the low margin premium content in a way that it is considered as a tier two content provider of premium AAA PC, console and mobile gaming.
The CEO of the company Gregory Stevens is of the opinion that the gaming world has undergone through significant changes with the opportunity of cloud infrastructure. There are numerous  applications, which paved new ways for eSports competitions, e-commerce, advertising, games are played online and social engagement. These are all centralised through one application and create a truly unique in-game experience for the user.
On the price-performance front, at market close on 26 March 2019, EMIâs share was at the price of $0.034 with a market capitalization of ~$19.98 million. The stock has generated a YTD return of 385.71% and generated return of 209.09%, 466.67% and 100.0% over the past six months, three months and one-month period, respectively. Its 52-week high price stands at $0.045, with an average trading volume of ~14,991,251.
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