Critica (ASX:CRI) appoints new CEO to lead Jupiter rare earths push | ASX 300

July 01, 2025 10:13 PM AEST | By Team Kalkine Media
 Critica (ASX:CRI) appoints new CEO to lead Jupiter rare earths push | ASX 300
Image source: Shutterstock

Highlights

  • Critica names Jacob Deysel as interim CEO ahead of feasibility works on Jupiter Project

  • New CEO brings extensive rare earth and mining expertise to support development shift

  • Leadership restructure supports the company’s broader strategic review in Tasmania

Rare earths-focused explorer Critica Ltd (ASX:CRI), listed on the ASX 300, has named Jacob Deysel as its incoming Chief Executive Officer effective mid-July. The company is prioritising advancement of its flagship Jupiter Project in Western Australia, aiming to transition from early-stage exploration to structured feasibility development.

Deysel’s appointment aligns with Critica’s strategic roadmap as it initiates Scoping and Feasibility Studies for its critical minerals portfolio, reinforcing its position in the evolving rare earths landscape.

New CEO Brings Resource-Sector Experience to the Forefront

Jacob Deysel steps into the role following an extensive career across the mining and resources sector. With a foundation in mining engineering and business administration, Deysel previously held executive roles, including as CEO of Mineral Commodities Ltd (ASX:MRC), giving him hands-on experience with both technical operations and strategic management in the rare earths field.

The board, led by Non-Executive Chairman Tim Lindley, has expressed strong support for the appointment, highlighting the match between Deysel’s experience and Critica’s evolving operational focus. His technical capabilities, network within the critical minerals domain, and leadership background are expected to guide the Jupiter Project through its next phase.

Jupiter Rare Earths Project Advances Toward Development Milestones

The Jupiter Project, located in the Yalgoo precinct of Western Australia, has emerged as the core of Critica’s development plans. With a shift from early-stage exploration toward feasibility and scoping assessments, the company is aiming to position itself more prominently in the rare earths sector amid growing global demand.

Deysel’s leadership is intended to fast-track this transition, ensuring the company remains aligned with both domestic and international critical minerals supply chain priorities. His mandate includes maintaining progress on environmental and governance standards while laying the groundwork for long-term scalability.

Tasmanian Assets Under Review as Broader Strategy Unfolds

In addition to its focus on the Jupiter Project, Critica’s new leadership will review the company’s Tasmanian assets. These include projects related to tin and tungsten, both recognised as key components of the broader global critical minerals supply chain. The review seeks to align these assets with evolving sector requirements and optimise Critica’s overall resource base.

Deysel has expressed a clear outlook on aligning the company’s portfolio with long-term industry developments, indicating confidence in the technical and commercial quality of the current asset base. His remarks reaffirm the company's vision to evolve into a critical minerals developer grounded in sustainability principles.

 


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