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A leading marketing technology company, engage:BDR Limited (ASX:EN1) has been garnering a lot of investor attention at the back of solid updates pertaining to its record-breaking monthly trading updates, strategic plan, milestones and new large-scale programmatic client integrations.
Keeping up with its bright stance, the Company has introduced its recently formed Advisory Council (Council) on 1 April 2020. Post the update on ASX market seems to have voted in full confidence, as was noticeable in its stock performance, which was up by 6.25% and quoted $ 0.017.
Let us acquaint ourselves with the Council-
EN1’s Advisory Council
The Company’s Management formed the Council of four founding members- Warren Zenna, Sean Clayton, James Hritz and Jonathan Slavin. On an everyday basis, EN1’s executive team works closely with the Council on tactical execution.
The rationale behind forming the Council is to facilitate access to key incremental clients, publishers, strategic partners and technologies, using the influence, relationships and access of well-known and respected AdTech industry leaders.
In the near-term, EN1’s Management anticipates acceleration in client and publisher wins, majorly catalysed by the Council’s involvement in the business.
Currently, its focus is to tap opportunities that demonstrate immediate revenue generation, which has already resulted client on-boarding and consequently, revenue contribution.
Warren Zenna
- Commenced career in digital marketing in 1995
- Extensive experience in the entire marketing services industry from startups, large hold-co’s to small boutique firms
- Frequent industry speaker, contributor to renowned marketing and technology publications like Forbes, Media Post, Digiday, AdWeek & AdExchanger
Lived and worked in NYC since 1987, Mr Zenna was most recently the President US of Location Sciences, a UK-based AdTech business, wherein he was responsible for all US revenue growth and operations, marketing and sales enablement efforts and overlooking ownership of the budget, PL, forecasting and allocations.
In the past, in 2009-2012 Warren led sales &strategy at Publicis Groupe’s Mobile Marketing unit, Phonevalley and developed the North American mobile consulting practice. Under his leadership as Head of Strategy, there was exponential growth in the unit.
From 2014-2018, Mr Zenna was EVP, MD of North American Operations for Havas Media’s Global Mobile Marketing unit, Mobext, overseeing the development and advancement of mobile marketing for all of Havas Media's North American clientele. He took a 4-person advisory group producing a revenue of $1.2 million and turned it into a multi-office unit, producing $50 million in revenues with 20% average operating margin.
Sean Clayton
- 15-year digital media veteran, a guiding light in the digital marketing landscape
- Leads initiatives for Fortune 500 brands, major distributors in the entertainment industry
- Entrepreneurial at heart, a frequent industry speaker, contributing thought leadership author to Martech Series, eMarketer and Street Fight
Equipped with experience in developing comprehensive digital marketing solutions, Mr Clayton uses data and human psychology to power holistic and hyper-targeted omnichannel client solutions that are known for driving user acquisition, multiplying conversions and strengthening brand-focused outcomes.
He has delivered performance results that broke records, exceeding revenue & profit-margin objectives in the entertainment industry. Mr Clayton has recently completed course work at the Massachusetts Institute of Technology – Sloan School of Management (innovative technologies and blockchain solutions).
Currently, he serves at Entertainment Division at SITO Mobile as CSO and President. He directs the strategic advisory group and aims to improve SITO’s product development aids with a data-first, consultancy approach to advancing client needs.
He is also President of the recently launched Entertainment Division, whose revenue was $15 million in the first year itself.
Before SITO, Mr Clayton built data-driven media solutions for digital marketing providers. Using a content-centered macro strategy to develop unique data sets, he is credited for boosting media performance toward a combined revenue of $200 million across New Base, Splash Media, and Multiview.
James Hritz
- Brings wide experience of 15+ years in mobile & online advertising space
- Bears unique perspective & mindset to translate technical & business end of advertising into tangible revenue results
- Majored in math & economics from University of Pittsburgh, master’s in economics from George Washington University
An executive, innovator and thought leader in the mobile and online advertising space, Mr Hritz has been Head of Advertising for Grindr for the past three years where he architected and executed a 400% ad revenue increase. Revenue generating initiatives included launching Grindr’s self-serve advertising market,innovating on ad product and executing the Grindr Exchange.
In the past, he was a key member of the Max Advertising team as investor, product and most successful client. He was also at MoPub, working on ad monetisation best practices and an integral part of MoPub’s acquisition by Twitter. Mr Hritz has also been CRO for Tunewiki, developing and managing the app’s advertising program.
He spent eight years at Newscorp as Vice President of Strategy and Business Development, monetising MySpace’s ~8 billion daily impressions. He was also chief architect of the Fox Audience Network (#2 online advertising network in the US) and contributed to real-time bidding and hyper-targeting.
Besides these, Mr Hritz is part of small group of ad executives, who has seen the industry from its beginnings through the complete evolution of the programmatic ecosystem.
Jonathan Slavin
- 20 years of extensive experience in sales, strategy & business development leadership across the digital media space
- An industry thought leader, a noted speaker & contributor to AdAge, Digiday, and DMEXCO
A pro at understanding what it takes to navigate the quickly converging world of media and technology, Mr Slavin has a track record of developing, establishing, and improving business performance for demand and supply-side players along with advertising technology providers.
He runs JTG Ventures that has unlocked more than $150 million in topline revenue for its clients over the past 3 years.
In the past, he has served roles at high profile firms like Lycos, The Washington Post, FastClickand Fox Interactive, all revenue-responsible ones. He has held a corporate leadership role as Managing Director/President of Ad Pepper Media where he successfully grew revenue to over $40 million within his first year.
He was also the Chief Revenue Officer at CPXi where he grew revenue more than 500% during his tenure and was a founder of its programmatic division bRealTime (that grew $125M/year + in under 3 years).
With the robust Advisory Council set to offer EN1 more name and fame, it will be interesting to gauge the unfolding of events as the Council taps revenue generating opportunities at the Company.
To read about EN1’s 2020 Strategic Plan and Key Milestones, READ HERE- engage:BDR Outlines 2020 Strategic Plan, Key Milestones for Continued Growth & Profitability
