Has Splitit Emerged To Be The Next Market Darling After APT

  • Mar 09, 2019 AEDT
  • Team Kalkine
Has Splitit Emerged To Be The Next Market Darling After APT

Splitit Payments Ltd (ASX: SPT) happens to be a payment method solution which enables customers to pay for the purchases with an existing debit or credit card by splitting the cost into interest as well as fee-free monthly payments and there is no need for additional registrations or applications. The company recently published the report for FY 2018 (ended December 2018) in which it generated revenue amounting to US$789,920 from continuing operations reflecting a whopping 203% increase on the YoY basis which reflects the company’s growth throughout the key performance metrics. The company’s costs of revenue witnessed a rise from $201,495 to $400,126 implying a rise of 99%. It posted gross profit amounting to $389,793 compared to $58,914 in the prior financial year reflecting 562% increase. The company generate its revenues with the help of transaction fees (merchant fees) which are paid by its customers with respect to transactions processed via Splitit Payment Platform.

The loss from ordinary activities of $4,405,459 consist gross margin on sales revenue which amounted to $389,793 while in 2017 it was $58,914, research and development expenses of $1,018,982, sales and marketing expenses of $1,086,584, general and administrative expenses amounting to $1,556,315 and net financing expenses of $1,131,502. Splitit stated that adoption of the instalment payment solutions by the merchants in its crucial markets globally is rising which is driving awareness and uptake of the company’s solution. The onboarding of the new merchants and increasing momentum throughout the existing merchants on a global basis had led to a trend of continued robust growth throughout key performance metrics.

We would now have a broad understanding of Afterpay Touch Group Limited (ASX: APT). Its platform as well as the innovative business model is resonating with customers and retail partners in Australia and internationally. The company recently reported 1H FY 2019 results and it witnessed expansion into new markets. It also made an announcement related to important new partnerships and verticals and had managed to grow revenues and reduce the gross losses. The company has been responding to generational shift with respect to spending behaviour and it stated that two out of three 18 to 30-year-olds in the US not using a credit card. The company happens to be on track to attract more than 1 million active customers, and 2,000 active merchants in the US by March end. With respect to the US, the company’s customer base witnessed the rise of approximately 40% in eight weeks post-2018 Christmas/New Year period. The company also stated that growth with respect to Australia & New Zealand happens to be strong. Also, APT sees significant opportunities ahead. The company plans to grow in existing and new verticals in ANZ and is optimistic over the US opportunity. APT’s strategy revolves around accelerating the GMV growth, making deployments in the enterprise, scale SMB, platform innovation as well as broaden the base. Also, Afterpay happens to possess a robust balance sheet which is capable of supporting the expansion plans.


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