engage:BDR Limited (ASX: EN1) dwells deep into digital audio advertising

  • Oct 05, 2018 AEST
  • Team Kalkine
engage:BDR Limited (ASX: EN1) dwells deep into digital audio advertising

The growing popularity of Echo devices like Alexa and Google Assistant have opened new doors to advertisers as consumer companies are now looking forward to exploring digital audio advertisements to hit their target audience.

In the era of digital audio advertisement, advertising company engage:BDR has marked an edge in the audio advertising ecosystem driven by the positive results of AdCel’s audio ad campaigns.

The AdCel division of the company has recorded 13-22% of interactive users’ engagement in audio and voice ads which supports over 40 languages. Not just this, it has shown an average CPM of $45 USD which is nearly 4 times the engage:BDR’s mobile video average CPM.

The target audience of the campaign were the likely user of smart speaker systems or Echo devices at home and have a habit of listening to music, podcasts or e-books while commuting. The results of the study have outlined several entry points for the advertisers to reach their targets as it was observed that on an average an individual consumes 1 to 6 hours of audio content per day.   

The Interactive Advertising Bureau (IAB) reported that total digital audio advertising has increased by 42% over HY 2016 to $603 million in HY 2017.

The company has also announced its integration with new programmatic audio and voice ad company, Instreamatic. San Francisco-based, Instreamatic uses artificial intelligence in voice-activate ads in which the audio stream asks listeners if they are interested in a specific product or service and then reacts to their response.

TRUTH comes another in a row to recent developments by engage:BDR. In an announcement to ASX the company unveiled the development of AdCel’s proprietary ID validation technology TRUTH focused on the private marketplace ecosystem. The objective of this software is reported to prevent ad frauds and device id spoofing in private marketplace transaction by way of device IDs verification. The company expects it to drive significant boost in revenue, retain existing clients and attract the new ones.

Today, 5 October 2018, EN1 stock has plunged by 6.667% to trade at $0.056. The share price of the company has fallen by 73.91% since year to date.

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