Engage: BDR Limited (ASX: EN1) is a digital advertising company, which was founded in 2009. It provides marketing solutions to the agencies, brands and various other platforms.
On 2 May 2019, the company announced that their influencer marketing platform, IconicReach, has Jamaican-American singer and songwriter, Sean Kingston on board through a deal signed with him. In this six-figure agreement, the company would be responsible for marketing the singer’s new music, including his new single ‘Peace of Mind’. To execute the marketing of the music, the EN1 would conduct giveaway contests and utilize social media platforms like TikTok and Instagram.
The ‘Peace of Mind’ Contest which is a part of the initiative to promote Sean Kingston’s new single was announced via Instagram. Kingston has associated himself with EN1’s IconicReach for launching a contest, which would provide a paid trip to his fans to Jamaica for 7 days. The contest rules have been kept quite simple, the Instagram users must follow @SeanKingston, @PalaceResorts, and @VisitJamaica. They must also like the announcement post and tag their three friends on Instagram to be able to participate in the contest.
Jamaican-American singer and songwriter, Sean Kingston was born in Miami, FL and raised in Kingston, Jamaica. He was initially discovered through MySpace platform, post which his career commenced. His career soared when he was signed by multi-platinum producer J.R. Rotem’s record label, Beluga Heights. In 2007, Kingston launched his first single ‘Colors 2007’ which featured the platinum artists, Game and Rick Ross.
About IconicReach platform:
Sean Kingston making a comeback for publishing his music after 6 long years break and entertain much bigger audience members through IconicReach platform. IconicReach is proving its calibre in the marketing space and has been recently featured in publications like Forbes, Digiday, Ad Age, and Entrepreneur.
About the collaboration:
Sean Kingston has had a history of utilising social media forums to market his campaigns, like a lot of artists in the industry. Hence, it would be a great platform for Kingston to connect with his fans on a personal level and make his reach broader to the young audience members.
To reach this attention drive, this partnership with EN1’ platform IconicReach is aimed to deliver the singer’s message to new generations of fans. For this purpose, IconicReach would use macro and micro influencers and content curated publishers.
The content curated pages are explicitly focussed on exclusive topics related to music, food or travel and streamline in-depth information from several sources, aiming towards the targeted audience.
Through conducting such contests and giveaway prizes with social media influencers and Kingston himself, IconicReach will receive substantial and exclusive content material, to be republished on social media platforms like Instagram and others.
The partnership between Kingston and EN1 would aid the company to create a respectable repertoire, as a trustworthy source of marketing skills in the entertainment sector. Celebrities like Sean will help EN1 further gain exposure to cater to bigger and more clients. Eventually, opportunities like the collaboration mentioned above will help in driving revenue growth and profit of the company.
Recently, the company notified the market about its programmatic integration procedure, which consisted of the time and cost expenses.
Also, on March 14 this year, EN1 had announced about the 4 brands from Korea boarding the IconicReach platform.
The stock of the company is currently trading at A$0.044, up by 4.762% (as on 3 May 2019, 2:28 PM AEST).
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