On the day of its Annual General Meeting, Jatenergy shares traded at a higher level as stock price surged 5.634% to last trade at $0.075 on 21 November 2018.
During 2018, Jatenergy Limited (ASX: JAT) focused on developing its in-house brands organically and through strategic acquisitions. Recently, JAT completed the purchase of controlling stake in private company Green Forest that brings over 200 Australian duty free stores, gift shops, and daigou warehouses and more than 50 shops and pharmacies in Hong Kong. The company has also purchased 51% holdings in Sunnya that has strengthen JAT’s in-house products portfolio.
JAT distributes a wide range of products including Neurio milk powder on TMall Global through Woolworths TMall flagship store and other TMall shopfronts. During 2018, its recently acquired milk product brand Golden Koala has produced a full cream milk powder, rich in calcium, and a new premium ‘O-P-O’ infant formula.
Company’s strategy has demonstrated a strong growth in September quarter results with consolidated revenue of $10.68 million and estimated FY19 revenue in the vicinity of $65+ million.
Jatenergy and China based Shanghai Dragon Corporation have agreed to develop a fast-moving consumer goods brand named Cobbitty Country. Under the terms of contract, FMCG products including milk products, biscuits and other foods and beverages, toothpaste, soap, and other high volume FMCGs will be manufactured in Australia and packaged under the Cobbitty Country brand.
State controlled Shanghai Dragon Corporation is further executing online to-offline shopping across approximately 3,000 of its new ‘Modern Living’ stores. Under O2O model, local retail stores provide consumers with the opportunity to familiarize themselves with products which are not available domestically. They then scan the product’s QR code to make the purchase and order home delivery, paying via mobile gateway.
In September 2018, JAT’s 50% owned Green Forest entered into a distribution agreement with the world’s sixth largest pharmaceutical company, Sinopharm to supply their “new retail” (online-to-offline) store rollout. As per the company’s information, Sinopharm is rolling O2O out nationally to approximately 5,000 stores.
China’s annual 11th November retail event also produced strong results for JAT products generally, and particularly for Sunnya’s NEURIO Formulated Milk Powder with Lactoferrin
While unleashing the company’s new retail strategy, JAT informed that in collaboration with Chinese business partners, the company will open a cornerstone retail outlet, ‘JAT Maternal and Infant Boutique’ in the children themed shopping centre, Hui Yue Kid’s City.
Over the past one-year, Jatenergy Limited’s stock has witnessed more than 2-fold increase in its daily price change. This translates a leap of 273.68% in JAT’s share price over the past 12-months as at 21 November 2018 with market capitalization of $49.71 million.
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