How Is Zeta Global Holdings (NYSE:ZETA) Positioned in the SaaS Landscape?

April 03, 2025 06:00 PM AEDT | By Team Kalkine Media

How Is Zeta Global Holdings (NYSE:ZETA) Positioned in the SaaS Landscape? — Image source: Shutterstock

Changes in Firm-Level Allocations

During the most recent quarter, Corebridge Financial adjusted its position in Zeta Global by reducing its share count. This adjustment was recorded in its latest regulatory filing, marking a shift in its equity exposure to the software firm.

Other firms made different changes to their allocations. Vanguard Group made an upward adjustment to its position during the same reporting period, while other firms such as Lord Abbett & Co. also reported increased activity. These changes occurred within a broader trend of firm-level movement in companies operating within the data and cloud technology ecosystem.

Business Model and Platform Services

Zeta Global delivers a proprietary marketing cloud platform that supports personalized campaigns and digital outreach through integrated data solutions. The company’s technology stack enables large-scale audience targeting using real-time signals across digital and traditional channels.

The platform supports customer relationship management, content automation, and data unification. Clients benefit from end-to-end marketing tools that facilitate improved engagement across email, mobile, website, and connected TV. These tools are designed for scalability and are tailored for enterprise-grade needs.

Data Strategy and Technical Infrastructure

Zeta leverages a combination of artificial intelligence, machine learning, and predictive algorithms to process data from various sources. The platform utilizes deterministic and probabilistic identifiers to track consumer behaviors and optimize marketing outreach.

Its infrastructure integrates proprietary data with client-owned datasets to deliver a centralized view of the customer. This approach helps streamline marketing workflows, improve audience segmentation, and automate response strategies based on behavioral insights.

Sector Reach and Market Relevance

The company supports clients across retail, travel, financial services, and telecommunications. Its platform is used by enterprise customers seeking unified data environments and personalized communication capabilities.

Zeta’s operations extend across global markets, supported by a network of cloud-based data centers and strategic service partnerships. Its ongoing enhancements to the platform allow for continuous adaptation to digital trends and audience expectations in an evolving marketing environment.

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