Dun & Bradstreet (NYSE: DNB) Receives TRUSTe Responsible AI Certification, Launches New Generative AI Solutions

January 13, 2025 09:32 PM PST | By Team Kalkine Media
 Dun & Bradstreet (NYSE: DNB) Receives TRUSTe Responsible AI Certification, Launches New Generative AI Solutions
Image source: deepak venkatesh @shutterstock

Highlights

  • Dun & Bradstreet earns TRUSTe Responsible AI Certification, affirming its commitment to ethical AI governance.
  • Launches two new Generative AI products: ChatD&B™ for business insights and D&B Ask Procurement™ for supply chain risk analysis.
  • Certification aligns with global AI frameworks including OECD AI Principles, NIST, and the EU AI Act.

Dun & Bradstreet (NYSE:DNB) has achieved a significant milestone by receiving the prestigious TRUSTe Responsible AI Certification. This certification acknowledges the company's unwavering commitment to responsible AI governance and confirms that its AI systems adhere to stringent criteria for being valid, reliable, explainable, transparent, privacy-enhanced, fair, safe, and secure. As AI technologies continue to reshape business landscapes, this recognition underscores Dun & Bradstreet's dedication to maintaining ethical standards in the development and deployment of AI solutions.

The TRUSTe Responsible AI Certification aligns Dun & Bradstreet’s AI practices with several leading international frameworks, including the OECD AI Principles, the NIST AI Risk Management Framework, and the EU AI Act. These frameworks set global standards for AI safety, fairness, and accountability, and Dun & Bradstreet’s certification highlights the company’s adherence to these industry-leading principles.

In conjunction with the certification, Dun & Bradstreet recently launched two innovative Generative AI solutions: ChatD&B™ and D&B Ask Procurement™. ChatD&B™ serves as an AI-powered assistant designed to provide businesses with instant insights, while D&B Ask Procurement™ focuses on supply chain risk analysis, helping organizations identify and mitigate potential risks in their procurement processes. These cutting-edge tools leverage AI to drive more efficient, data-driven decision-making, empowering businesses to stay ahead in an increasingly complex global market.

The Responsible AI Certification, along with the introduction of these new AI solutions, highlights Dun & Bradstreet's ongoing commitment to not only meeting but exceeding industry standards for responsible data use and artificial intelligence governance. The company has long emphasized the importance of quality data in AI applications, ensuring that its AI-fueled solutions are both effective and ethically sound.

For customers, this certification reinforces confidence in the company’s AI products, as it assures them that the AI systems they use are developed and maintained with a high degree of transparency, security, and fairness. As businesses increasingly rely on AI for strategic insights and operational efficiency, the adherence to these responsible AI principles will be a key differentiator for Dun & Bradstreet in the competitive landscape.

By launching products such as ChatD&B™ and D&B Ask Procurement™, Dun & Bradstreet is positioning itself as a leader in the responsible use of AI, delivering advanced solutions that not only improve business outcomes but also ensure compliance with global standards and regulations. These efforts reflect the company’s broader mission to provide its customers with the most reliable, ethical, and innovative tools for data-driven decision-making.

In an era where AI is transforming industries at an unprecedented pace, Dun & Bradstreet's Responsible AI Certification is a key indicator of the company’s proactive approach to AI governance. Investors and customers alike will be watching closely as the company continues to innovate and lead the way in developing responsible, AI-powered business solutions.


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