Two trick-or-treat stocks to watch this Halloween

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 Two trick-or-treat stocks to watch this Halloween
Image source: © Ezthaiphoto |


  • Nearly 70 per cent of Americans have planned to spend on Halloween-related activities this year.
  • Both the HSY and TR stock touched their 52-week high on October 28.
  • Tootsie Roll Industries, Inc. (NYSE: TR) noted a 16 per cent growth in its Q3 FY22 net sales.

The holiday season is on focus, and investors might be keeping a close track of trick-or-treat stocks like The Hershey Company (NYSE: HSY), and Tootsie Roll Industries, Inc. (NYSE: TR) amid the Halloween mood. Whether decorating the houses or doing shopping for Halloween, more people are expected to take part in the activities this year, especially after two years of restrictions due to COVID-19.

According to National Retail Federation (NRF), about 69 per cent of consumers planned to participate in Halloween-related activities in 2022, an increase from 65 per cent in the prior year.

Considering the percentage, total Halloween spending is expected to be as much as US$ 10.6 billion, a surge from a spending of US$ 10.1 billion last year.

So, let's look at the stock's recent performance and other key factors of the companies amid the holiday mood.

The Hershey Company (NYSE: HSY)

The leading chocolate manufacturing firm, The Hershey Company, holds a dividend yield of 1.73 per cent. The chocolate and cocoa product firm's stock added over 24 per cent YTD and 33 per cent YoY while touching its 52-week high of US$ 240.54 last Friday, October 28.

The US$ 49.18 billion market cap company would report its earnings results on November 4. Meanwhile, in Q2 FY22, its consolidated sales were reported at US$ 2.37 billion, a jump of 19.3 per cent YoY, and its net income rose 5.5 per cent YoY to US$ 315.6 million.

Third quarter earnings highlights of Tootsie Roll Industries Inc (TR)Source: ©Kalkine Media®; © Canva via

Tootsie Roll Industries, Inc. (NYSE: TR)

The sugar and confectionery product manufacturing firm Tootsie Roll Industries, holds a dividend yield of 0.89 per cent. The company specializes in manufacturing confectionery products and sells its products in several international markets like Canada, Mexico, etc.

The price of the TR stock jumped over 15 per cent YTD and about 31 per cent YoY while touching its 52-week high of US$ 40.65 last Friday.

According to its earnings release on October 26, Tootsie Roll Industries' sales were up 16 per cent YoY to US$ 211.88 million in Q3 FY22, and its net earnings rose eight per cent YoY to US$ 26.57 million.

Bottom line:

The consumers planned to spend an average of US$ 100 for candy, decorations, cards, costumes, etc., this Halloween, the NRF report showed. The holiday season is also on the door, with consumer spending expected to increase significantly this year.

The Americans have had to go through pandemic-led restrictions for the last two years. But still, consumer spending remained stable during the period.

The NRF report also showed that around 47 per cent of adult consumers started their Halloween shopping last year, most of whom have spent on costumes.


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