Australian Open 2025 Post Event Analysis: Record Viewership and Prize Money - ResearchAndMarkets.com

April 28, 2025 08:57 PM AEST | By Business Wire

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Australian Open 2025 Post Event Analysis: Record Viewership and Prize Money - ResearchAndMarkets.com — Image source: Kalkine Media

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DUBLIN--(BUSINESS WIRE)--The "Post Event Analysis - Australian Open 2025" report has been added to ResearchAndMarkets.com's offering.

An analysis of the recent 2025 Australian Open, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

The 2025 Australian Open generated $55.16 million in domestic media revenue. The 2025 Australian Open men's singles final saw a national TV reach of 4.2 million viewers on Australian commercial broadcasters Nine. The post-match presentation for the men's singles final saw a reach of just over 2 million in Australia, and an average audience of 699,000. Italy, where Jannik Sinner is from, the final attracted 35 million viewers on the Nove and Eurosport channels.

The estimated annual sponsorship revenue for 2025 Australian Open is $84.32 million. 35 brands sponsored the 2025 edition of the Australian Open Championships. Out of these 35 brands, Kia have the largest deal with the 2025 Australian Open in terms of annual value. Six new brands have formed partnerships with the 2025 Australian Open: Red Bull, Pirelli, M&M's, Waterdrop, EZZ Life Science, and Grey Goose.

The total prize pool for the 2025 edition of the Australian Open was $60,041,338. There were prize money increases in every round with the men's and women's singles championships, Jannik Sinner and Madison Keys, both took home $2,178,190. Runners-up, Alexander Zherev and Aryna Sabalenka both earned $1,182,446. The prize money for the Australian Open Championships has increased 119% from $27,378,116 in 2016.

This report provides an overview of the recent 2025 Australian Open, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

Key Topics Covered:

1. Event Introduction

Executive Summary
Introduction

2. Media Landscape

Australian Open 2025 Media Revenue
Australian Open 2025 Viewership
Australian Open 2025 Broadcasters Breakdown Across the World

3. Sponsorship Landscape

Australian Open 2025 Sponsorship Portfolio
Australian Open 2025 Sponsorship Breakdown

4. Prize Money

Australian Open 2025 Prize Money Breakdown

5. Attendance & Ticketing

Australian Open 2025 Attendance & Ticketing Breakdown

Company Coverage Includes:

Kia
Rolex
Luzhou Laojiao
Emirates Airline
Ralph Lauren
Asahi
Dunlop
Haier
Red Bull
Bondi Sands
New Balance
Infosys
ANZ
MasterCard
Pirelli
Google Pixel
Louis Vuitton
M&M's
Waterdrop
Chemist Warehouse
Safety Culture
Squealing Pig
EZZ Life Science
ABC Bullion
Yonex
Luckin Coffee
Grey Goose
Marriott Hotels & Resorts
Aperol
Chubb
Canadian Club
Visit Victoria
CyberCX
Piper-Heidsieck
Ticketmaster

For more information about this report visit https://www.researchandmarkets.com/r/vi5om5

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