What were the most-searched money topics of 2024? A year of inflation, tariffs, and rising financial curiosity

Inflation dominated financial searches in 2024, reflecting widespread economic concerns, while tariffs, stock splits, and cryptocurrencies also captured significant public interest.

A recent report from Investopedia revealed its “Terms of the Year,” highlighting the top ten money topics that drew readers’ attention on the finance-focused platform throughout the year.

Inflation, taking the top spot, underscored a year where rising prices and slower economic growth were central to public discourse.

“It was top of mind for everyone and even influenced the presidential election,” said Caleb Silver, Investopedia’s editor-in-chief, during an appearance on The Claman Countdown.

Despite cooling inflation rates, consumers felt the pinch as goods remained expensive, further fueling searches on the topic.

Tariffs, ranking second, gained momentum as trade policies became a hot election issue.

Discussions surrounding tariffs surged following Donald Trump’s re-election, with many linking the topic to potential price hikes and economic shifts under his administration.

Nvidia and stock splits garner market attention

Nvidia, whose shares skyrocketed over 185% in 2024, secured the third position on the list.

The chipmaker’s strong financial performance and a widely-anticipated stock split over the summer contributed to the buzz, with “stock split” earning fourth place in searches.

Nvidia’s leadership in artificial intelligence and semiconductors kept investors glued to its movements.

Debt, savings, and crypto maintain relevance

The US national debt crossing $36 trillion pushed “national debt” to the fifth spot, reflecting growing concern over fiscal policy and economic stability.

Other popular topics included “homeowners insurance,” “student loan forgiveness,” and “high-yield savings accounts,” which ranked sixth, seventh, and eighth, respectively, as Americans sought practical financial advice.

Bitcoin, coming in ninth, demonstrated a resurgence of interest as cryptocurrency markets recovered in the latter half of the year.

Silver noted that many new investors entered the crypto market post-election, drawn by a “less regulatory environment” and rising optimism in digital assets.

Sports betting and financial trends converge

Rounding out the top 10 was “moneyline bet,” reflecting the growing overlap between sports betting, financial markets, and political odds-making.

The term gained traction as betting markets proved more accurate than polls during the presidential election, capturing public fascination.

Looking ahead, Silver predicted that tariffs, trade policies, and the Trump administration’s economic agenda will continue to dominate financial discussions.

Additionally, with increased interest in cryptocurrencies and capital markets, 2025 is poised to be a year of dynamic shifts in investor behavior.

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