Apple to Rebrand Its Device Operating Systems to Mark Major Overhaul

May 29, 2025 04:35 AM AEST | By EODHD
 Apple to Rebrand Its Device Operating Systems to Mark Major Overhaul
Image source: Kalkine Media
(Bloomberg) -- Apple Inc. is planning the most sweeping change yet to its operating system names, part of a software overhaul that extends to all its devices. Most Read from Bloomberg NYC Congestion Toll Brings In $216 Million in First Four Months NY Wins Order Against US Funding Freeze in Congestion Fight The next Apple operating systems will be identified by year, rather than with a version number, according to people with knowledge of the matter. That means the current iOS 18 will give way to “iOS 26,” said the people, who asked not to be identified because the plan is still private. Other updates will be known as iPadOS 26, macOS 26, watchOS 26, tvOS 26 and visionOS 26.

Apple is making the change to bring consistency to its branding and move away from an approach that can be confusing to customers and developers. Today’s operating systems — including iOS 18, watchOS 12, macOS 15 and visionOS 2 — use different numbers because their initial versions didn’t debut at the same time. A spokesperson for Cupertino, California-based Apple declined to comment. The company will announce the shift at its Worldwide Developers Conference on June 9. The branding will accompany fresh user interfaces across the operating systems — an attempt to ensure a more cohesive experience when people move between devices.

The new look, dubbed Solarium internally, will include tvOS, watchOS and parts of visionOS, Bloomberg News reported this week. The latest naming strategy is reminiscent of approaches taken by both Samsung Electronics Co. and Microsoft Corp. In 2020, Samsung renamed its flagship Galaxy S phone line after its launch year, moving to the Galaxy S20. That device’s predecessor, which debuted in 2019, was the Galaxy S10, representing the 10th generation.

In 1995, Microsoft shifted to naming major operating systems after the year they launched, rolling out Windows 95 and then Windows 98 and Windows 2000. The big difference is Apple will use the upcoming year rather than the current one. Though its next operating systems will launch around September 2025, they’ll be named for 2026 — not unlike how car companies market their vehicles. If Apple keeps the strategy, the following set of releases will carry the 27 moniker. Apple previously attempted something similar with its software bundles for office work and creativity apps.

In August 2007, it rolled out iWork ’08 and iLife ’08. That was eventually followed by iLife ’11, which went on sale in October 2010. As part of the changes, Apple plans to give the iPad a more Mac-like experience, potentially making it more useful for office work. And the company is opening up its AI models to third-party developers, letting them tap into the underlying technology used by the Apple Intelligence platform. Story Continues Other new features coming this year include a live-translation mode for AirPods and the Siri voice assistant, as well as an eye-scrolling option on the Vision Pro headset.

In the artificial intelligence realm, Apple is planning health features and an AI-enabled battery management mode. There also will be a new bidirectional Arabic and English keyboard and a digital calligraphy pen for Apple Pencil users. Most Read from Bloomberg Businessweek Mark Zuckerberg Loves MAGA Now. Will MAGA Ever Love Him Back? Millions of Americans Are Obsessed With This Japanese Barbecue Sauce Why Apple Still Hasn’t Cracked AI YouTube Is Swallowing TV Whole, and It’s Coming for the Sitcom Inside the First Stargate AI Data Center ©2025 Bloomberg L.P. View Comments


Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (“Kalkine Media, we or us”), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary.
The content published on Kalkine Media also includes feeds sourced from third-party providers. Kalkine does not assert any ownership rights over the content provided by these third-party sources. The inclusion of such feeds on the Website is for informational purposes only. Kalkine does not guarantee the accuracy, completeness, or reliability of the content obtained from third-party feeds. Furthermore, Kalkine Media shall not be held liable for any errors, omissions, or inaccuracies in the content obtained from third-party feeds, nor for any damages or losses arising from the use of such content.
Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyrighted to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have made reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.
This disclaimer is subject to change without notice. Users are advised to review this disclaimer periodically for any updates or modifications.


AU_advertise

Advertise your brand on Kalkine Media

Sponsored Articles


Investing Ideas

Previous Next
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.