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CAMPBELL, Calif. - 8x8, Inc. (NASDAQ:EGHT), a technology company currently valued at $235 million with a gross profit margin of 68%, has introduced a new authentication solution called 8x8 Verif8, designed to provide businesses with omnichannel One-Time Password (OTP) capabilities across SMS, voice, and Viber platforms. According to InvestingPro analysis, the company appears undervalued based on its Fair Value estimates. The company’s OTP-as-a-Service aims to help organizations implement security measures without requiring complex infrastructure or extensive development resources.
According to the press release, the solution comes as global cyberattacks have increased 44% year-over-year, with education and healthcare sectors experiencing attack rate increases of 75% and 47% respectively. While the company reported a revenue of $715 million in the last twelve months, InvestingPro analysis reveals strong free cash flow generation potential, which could support future product development initiatives. The new service features self-service onboarding, pre-approved sender IDs, and API integration that allows for same-day deployment. It includes templates in 43 languages and provides real-time monitoring and analytics dashboards to track performance metrics. "Security is no longer a back-end concern – it’s a frontline experience," said Igor Mostovoy, Product Director, CPaaS at 8x8, Inc., in the press release statement.
8x8 Verif8 is built on the company’s Communications Platform as a Service (CPaaS) technology, which forms part of its broader customer experience platform that integrates contact center, unified communications, and CPaaS solutions. The service is being marketed to businesses of all sizes that may struggle with OTP delivery issues, conversion rates, or high implementation costs. It includes fraud protection features such as premium routing and voice fallback options to ensure delivery reliability. The information in this article is based on a press release from 8x8, Inc. Despite recent stock volatility, with shares down 35% over the past six months, analysts expect the company to return to profitability this year.
For deeper insights into 8x8’s financial health and growth prospects, including additional ProTips and comprehensive analysis, check out the detailed research report available on InvestingPro. In other recent news, 8x8 Inc. reported its fourth-quarter 2025 financial results, with earnings per share meeting expectations at $0.08. However, the company’s revenue fell slightly short of forecasts, reaching $177 million against an anticipated $181.65 million. This revenue miss was attributed to macroeconomic challenges and a difficult technology spending environment.
In a strategic move, 8x8 repurchased 1 million shares of its common stock for approximately $1.85 million, reflecting its commitment to managing share dilution from employee stock programs. Evercore ISI adjusted its outlook on 8x8, reducing the company’s price target from $3.00 to $2.00 while maintaining an In Line rating, following mixed fourth-quarter results and a cautious fiscal year 2026 outlook. The company also announced plans to phase out the Fuze platform by the end of calendar year 2025. Despite these challenges, 8x8 is focusing on long-term growth, aiming for mid- to high-single-digit growth by fiscal year 2028, driven by product innovations and strategic partnerships. This article was generated with the support of AI and reviewed by an editor.
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8x8 launches omnichannel authentication service amid rising cyberattacks
June 24, 2025 11:17 PM AEST | By EODHD
