SEEEN plc (AIM: SEEN) Partners with US Club Lacrosse to Drive Video Commerce and Interactivity through On-Demand Platform

December 12, 2024 06:38 PM AEDT | By Team Kalkine Media

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SEEEN plc (AIM: SEEN) Partners with US Club Lacrosse to Drive Video Commerce and Interactivity through On-Demand Platform — Image source: Shutterstock

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Highlights

SEEEN partners with US Club Lacrosse to enhance on-demand video offerings.

Integration of Key Video Moments and Shoppable Video Prompts to boost engagement and revenue.

USCL’s platform to engage viewers and drive participation in lacrosse tournaments and merchandise sales.

SEEEN plc (AIM:SEEN), a leading global media and technology platform specializing in AI-led Key Video Moments and Shoppable Video Prompts for video commerce and interactivity, has announced a new partnership with US Club Lacrosse (USCL) to enhance its On-Demand Video Platform. This collaboration aims to increase revenue and engagement for USCL by integrating SEEEN's innovative video technologies into their platform.

USCL is the go-to platform for the lacrosse community, offering valuable content such as tournament information, rankings, tryouts, and club team details, with over 10 million annual views on its primary website. By utilizing SEEEN’s technology, USCL will offer its viewers an enriched experience, including seamless access to matches, highlights, and interviews, all in one easily navigable site. SEEEN’s Key Video Moments technology will allow users to quickly find the content that matters most to them.

The partnership will also enable USCL to engage directly with its audience while watching videos, enhancing viewer interaction. This will not only help promote future lacrosse tournaments and events but also drive the sales of USCL merchandise. Additionally, USCL will gain valuable insights into viewer preferences, enabling them to maximize returns through merchandising and advertising opportunities.

Adrian Hargrave, CEO of SEEEN, commented, “We are excited to launch this new video-led partnership with US Club Lacrosse, which continues our momentum with sports organizations in both the US and the UK. Together, we will bring multiple benefits to the USCL community, including better engagement, easier access to highlights and interviews, and the potential for increased revenues from advertising and Shoppable Video Prompts.”

Denis Noonan, CEO of USCL, added, “SEEEN has been a great partner in helping us take USCL to the next stage of development. As demand for video content grows, our partnership allows us to monetize more efficiently and gain better data than what we’ve had on social platforms. We are excited to engage our viewers and participants further and look forward to the potential of driving future success with SEEEN.”

Through this collaboration, SEEEN and USCL aim to revolutionize the way lacrosse content is consumed and monetized, ultimately enhancing the viewer experience while driving growth for the US Club Lacrosse community.

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