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Highlights
- Moonpig and Greetz Plus subscriptions have surpassed one million members.
- Average order value continues to rise, supported by guaranteed delivery and attach rate growth.
- FY26 guidance: Adjusted earnings per share growth of 8–12% and share repurchase programme of up to GBP 60 million.
Moonpig Group plc (LSE:MOON) operates as an online greeting card and gifting platform across the UK and the Netherlands. Its portfolio includes Moonpig, Greetz, Red Letter Days, and Buyagift. The Group offers greeting cards, curated gifts, and personalisation options, supported by next-day delivery through its technology platforms.
Financial Outlook
For FY26, Moonpig Group expects Adjusted EBITDA to grow at a mid-single-digit rate. Adjusted earnings per share are projected to increase by 8–12%. Free cash flow is expected to fund growth initiatives and shareholder returns, comprising dividends and a share repurchase programme of up to GBP 60 million. Medium-term targets remain unchanged.
Business Update
Trading momentum has continued in line with expectations during the start of the financial year, and the Group remains on track to deliver its FY26 guidance. Revenue growth is maintained at approximately 10% year on year, supported by an expanding customer base and ongoing product innovation.
Greetz has delivered modest year-on-year growth on both reported and constant currency bases. Orders are being supported by increased adoption of personalisation features, which now account for about half of all cards sold. Customers continue to use options such as AI-generated stickers, audio or video messages, and personalised handwriting.
The subscription segment remains an important part of Moonpig’s growth. Combined Moonpig Plus and Greetz Plus memberships have surpassed one million members and continue to rise each month. Subscriptions have contributed to higher engagement levels and improved purchase frequency.
Average order value has also increased across Moonpig and Greetz. This has been supported by the uptake of Moonpig Guaranteed Delivery, rising gift attach rates, and partnerships with established consumer brands. After collaborations with Hotel Chocolat and The Entertainer in FY25, new partnerships are scheduled with Laura Ashley Flowers, Next Flowers, and JoJo Maman Bébé. These partnerships are timed to align with major seasonal periods such as Christmas, Valentine’s Day, and Mother’s Day.
The Experiences division, which operates through Buyagift, has continued to broaden its portfolio. New launches include subscription gifting, live experiences, and casual dining. Additional products are scheduled to be introduced over the coming months, further expanding the offering.
