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𝗜𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 & 𝗣𝗼𝗼𝗿 𝗩𝗶𝘀𝘂𝗮𝗹 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴
Inconsistent branding (e.g., inconsistent logos, colors) and bad visual merchandising (e.g., cluttered, unorganized displays) severely hamper expansion attempts. Such problems undermine customer confidence and may cause considerable loss of sales, thereby making it more difficult for a brand to become well established in new markets due to bad recognition.
Avoid by: Enforce clear, consistent visual merchandising guidelines, making sure staff are properly trained in their implementation.
Get advise for E-commerce retail business : https://www.yourretailcoach.ae/contact-us/
𝗡𝗲𝗴𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗖𝗼𝗺𝗳𝗼𝗿𝘁 𝗮𝗻𝗱 𝗔𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆
Forgetting about fundamental customer comfort (such as poor temperature control, uncomfortable seating) and, most importantly, not making universal accessibility a priority for all customers, including those with disabilities or mobility impairments, is a serious mistake. A store that is uncomfortable or inaccessible can restrict the customer base & create negative publicity.
Avoid by: Incorporating inclusive design principles early in the process, providing generous passageways, suitable illumination, comfortable ambient temperatures, etc.
Get advise for E-commerce retail business : https://www.yourretailcoach.ae/contact-us/
𝗣𝗼𝗼𝗿 𝗟𝗶𝗴𝗵𝘁𝗶𝗻𝗴
Poor or insufficient lighting reduces substantially the shopping atmosphere and perceived value of merchandise. Stores lit too poorly might make it difficult to find merchandise, while stores lit too harshly are unattractive. This affects sales directly by reducing product attractiveness.
Avoid by: Creating explicit lighting standards that blend ambient, task, and accent lighting in a manner that reflects products well.
𝗜𝗴𝗻𝗼𝗿𝗶𝗻𝗴 𝗟𝗼𝗰𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁 𝗡𝘂𝗮𝗻𝗰𝗲𝘀
Expanding with a highly 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝗶𝘇𝗲𝗱 𝘀𝘁𝗼𝗿𝗲 𝗳𝗼𝗿𝗺𝗮𝘁 that fails to account for local cultural preferences, consumer sentiment, or even climatological needs in expansion markets may lead to misfit and subpar performance.
Avoid by: Carrying out extensive market research in every new territory and make minor adjustments in design that appeal to locals.
Get advise for E-commerce retail business : https://www.yourretailcoach.ae/contact-us/
𝗟𝗮𝗰𝗸 𝗼𝗳 𝗩𝗶𝘀𝘂𝗮𝗹 𝗛𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆
Poor design of the store in terms of visual hierarchy will have the shopper disoriented and unable to discern where to gaze, and making navigation and product discovery impossible. It may end in frustration as well as abandoned sales due to most valued items or promotions not being seen.
Avoid by: Positioning high-demand or promoted products strategically at eye level, using clear signage, and creating clear focal points to guide customer flow.
Get advise for E-commerce retail business : https://www.yourretailcoach.ae/contact-us/
Rupal Nikhil Agarwal
YourRetailCoach
+91 98604 26700
[email protected]
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