- In September, Burger King had launched the Royal Perks program for its loyal customers, under which it gives away cryptocurrencies as a reward.
- Lucky members of the loyalty program can win Dogecoin, Ethereum, and Bitcoin.
- Customers who spend at least US$5 at Burger King stores or through its app or website are eligible for the reward program.
Burger King’s popular Royal Perks program, which gives away cryptocurrencies as a reward to its loyal customers, will continue till November 21, the company said.
The leading fast-food chain had launched the loyalty program in partnership with the trading platform Robinhood Markets, Inc. (NASDAQ: HOOD) in the US in September.
What is Burger King’s Crypto Reward Program and How to Join it?
The lucky winners are selected through a competition. Under the program, customers who spend a minimum of US$5 at its stores, website, and app can win Dogecoin, Ethereum, and Bitcoin.
The program will continue till November 21.
How does the Royal Perks program work?
The customers can win up to 20 Bitcoins, 200 Ethereum, and 2 million Dogecoin. To cash in on the crypto rewards, customers must join the Burger King Royal Perks program, which began in September, and open an account on the Robinhood platform for the transaction.
As per the reward framework, most customers will get Dogecoins, one in 10,000 customers would receive Ethereum, and one in 0.1 million customers have a chance to win Bitcoin as a loyalty bonus.
Further, members of the program will earn 'crowns' for every dollar they spend at the store. These "crowns" can be redeemed to purchase food items in the future.
Those spending at least US$5 at Burger King stores, app, or its website, would receive a six-digit reward code through email to collect the prizes through their Robinhood account.
However, the food-chain operator said it is not necessary to download the application to join the program. Those ordering through the website will also be eligible for the reward program.
Total prize amount
The total prize amount is expected to be around US$0.54 million for 2 million Dogecoin, US$0.87 million for 200 Ethereum, and about US$1.20 million for 20 Bitcoins.
It is not the first time that Burger King is dealing with cryptocurrencies. The Florida-based company had accepted cryptocurrency as payment at its outlets in Venezuela and Germany earlier. In addition, it had launched its own cryptocurrency in Russia named WhopperCoin in 2017.
Meanwhile, the company hopes to attract more customers through the loyalty program. On the other hand, Robinhood expects to get a major boost from the promotional program.
The Robinhood (HOOD) stock traded at US$34.53 at 11:19 am ET, down 0.92% from its previous close. The stock value increased by 0.09% YTD.