What Can Be Expected from Nielsen Holdings’ (NYSE: NLSN) Virtual 2020 Investor Day?

3 min read | November 24, 2020 07:05 PM AEDT | By Kunal Sawhney

The global data analytics firm Nielsen Holdings plc (NYSE:NLSN) said it is going to host a virtual 2020 Investor Day on 9 December 2020 to share the company’s current transformation, growth strategy and prospects.

The event, which will be held through video teleconferencing and listen only conference call, will focus on the company’s growth planning after its recent announcement of divesting the Connect business, and its initial financial outlook.

The key takeaways from the event

  • The event will involve presentations from Nielsen's key executives and top-level management about the company’s current business activities, plans and upcoming projects
  • Nielsen will share its plans about growth strategies, recent deals and how the firm will move ahead in the coming months in the wake of the coronavirus pandemic.
  • The event will also see Nielsen sharing its financial outlook and the result it has achieved over the last couple of months.

Opportunity for investors

The event presents a unique opportunity for investors to get insights from one of the biggest data analytics firms about the upcoming market conditions and the significance of data in business activities.

Data analytics has become the necessity for the business to plan, evaluate and devise strategies accordingly. With the growing demand of the internet, the data firms are providing useful insights about the consumers' behaviour, the ratio of demand and consumption and how firms can improve the supply chain in order to bridge the gap.

Earlier on 1 November, the global data analytics firm had stated that it signed a definitive pact under which the partners of Advent International (a well-known global private equity investor), in an association with the former CEO of TransUnion, James Peck, will buy the Nielsen Global Connect business for $2.7 billion.

Later, on 12 November, Nielsen reported through a press note that it had signed a non-exclusive agreement with Bain & Company to boost the Consumer Packaged Goods (CPG) industry’s commercial facilities in the domains of pricing, promotions, collection optimisation and customer planning.

The major challenge for the CPG sector is to use big data in a way that can boost the business prospects and create a sustainable benefit for consumer goods firms and their merchants.

The partnership with Bain & Company is expected to enable the CPG firms to have a better insight from the big data and will prove beneficial for the entire business, Richard Cook, the chief operating officer, Intelligent Analytics Unit at Nielsen Global Connect had said.

Echoing the same, Laure Maddens, a partner in Bain & Company’s Consumer Products practice, had said Nielsen’s data tools would help the consumer good clients to register more profit and build a long term partnership with retailers to achieve the best possible results.


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