WA launches AU$12M 'Wander out Yonder' to entice tourists - Kalkine Media

March 03, 2022 08:14 PM AEDT | By Aditi Saha
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  • A hefty campaign, ‘Wander Out Yonder’, has been introduced in WA to attract tourists.
  • The marketing campaign falls under the auspices of government's AU$185 million Reconnect WA package. 
  • The marketing campaign targets attracting travellers to experience the state’s Aboriginal history, gorgeous beaches, world-class art and culture, premium wine, and food. 

The McGowan Government has announced an AU$12 million marketing campaign, "Wander Out Yonder", to persuade tourists to visit Western Australia. As the State seeks to aid local tourism entities and lure tourists, advertisements will include unique scenes from across WA.

 The marketing campaign is sponsored by the WA Government's AU$185 million Reconnect WA package declared last December. 

 However, the announcement comes a day after the State declared an AU$4.32 million collaboration commitment with the Western Australian Tourism Operators Council (WAITOC) to promote WA as the preeminent destination for Aboriginal cultural experiences.

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 What would be included in the marketing campaign?

The marketing campaign would entice travellers to visit the State's ancient Aboriginal history, gorgeous beaches, world-class art and culture, premium wine and food. 

The AU$12 million package would also incorporate collaborations with retail travel brands and airlines, providing WA travel packages and itineraries to boost bookings to WA between now and July. 

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Which regions will be targeted by the marketing campaign?

The marketing campaign will include all such areas as Perth, Kimberley, Pilbara, Great Southern, Coral Coast, Goldfields-Esperance etc. 

In Victoria, New South Wales and Queensland, high impact marketing activities will begin tomorrow, taking over radio spaces, billboards, television, social media, magazines and newspapers. 

WA Premier's comment

 WA Premier, Mark McGowan, stated


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