AUS
NZ
UK
CA
USA
FRA
GER
ESP
ITA
NLD
PRT
SWE
GRC
IND
POL
BRA
ZAF
RUS
CHN
UAE
Sarah Newby has been promoted to President of SOS. Formerly the company’s Sales & Marketing Director, Sarah has been a driving force behind SOS’s growth and brand leadership. As President, she will lead strategic initiatives across departments, guide the teams responsible for service delivery, and continue to drive SOS’s market expansion.
Founder Steve Cella will continue in his role as Chief Executive Officer (CEO), focusing on long-term vision, innovation, and partnerships. This marks the first time SOS has formally separated the President and CEO roles, allowing for sharper operational focus and continued scalability.
“Sarah’s leadership has helped take SOS to the next level,” said Steve. “This new structure strengthens our ability to scale without compromising the high-touch service our clients expect. I’ll continue as CEO and remain fully engaged in our next stage of growth.”
Alongside the appointment of a new President, SOS is proud to announce the following promotions:
Maria Carvajal: Client Success Manager → Implementation Manager
Kristin Coste: Implementation Specialist → Client Success Manager
These changes reflect SOS’s commitment to investing in its team and building a foundation for long-term growth.
“We’re aligning our structure with our ambition,” said Sarah Newby. “These shifts help us deepen client partnerships and continue delivering best-in-class outsourced solutions for DME providers.”
About Strategic Office Support (SOS)
Strategic Office Support (SOS) solves the toughest challenges HME/DME businesses face. From chronic staffing shortages to inefficiencies in revenue cycle management (RCM), SOS streamlines operations with bespoke outsourced teams dedicated to success.
SOS services span intake, order processing, VOB/PAR, customer service, resupply, billing, and more.SOS increases collections, reduces costs, and ensures compliance while delivering transparency and high-quality support for HME/DME providers.
Sarah Newby
Strategic Office Support
+1 281-712-7576
email us here
Visit us on social media:
LinkedIn
Legal Disclaimer:
EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
