AUS
NZ
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USA
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GER
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PRT
SWE
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IND
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CHN
UAE
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𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗘𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁
Dubai is often dubbed as a shopping paradise visited by customers from all over the world. The city houses some of the best malls in the world. Almost every big fashion brand has a presence in Dubai. In general, it is common to see certain premium features across all fashion retail outlets like high-end architecture and interior design, an abundance of spaciousness, comforting ambience, and impeccable hospitality and customer service. Fashion brands and businesses, whether domestic or from the outside, intending to put a foot in Dubai’s market cannot dodge these standards. Zudio stores seem to have done well on this front. Speaking of how to decide on a shopping environment, it is important to resemble and fit into the market standards first. If the general pattern points towards a premium nature, first it must be obeyed and then the improvisations can come. With a long stint in delivering fashion 𝘀𝘁𝗼𝗿𝗲 𝗹𝗮𝘆𝗼𝘂𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀, YRC recommends that professional assistance can help avoid wastage of resources as the layout once put into place cannot be easily altered.
𝗙𝗮𝗺𝗶𝗹𝗶𝗮𝗿𝗶𝘁𝘆 𝘄𝗶𝘁𝗵 𝗧𝗮𝗿𝗴𝗲𝘁 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝘀
A repeat of success calls for a repeat of conditions. In the context of business, the presence of the same or similar nature of customer segments helps replicate success. It cannot be ruled out that Zudio has a good understanding of consumer behaviour in a diverse market like India. This takes the brand closer to having a good idea of the 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 𝗮𝗻𝗱 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 in South Asia as well. Now, Dubai is home and host to a large number of people from South Asia. This gives Zudio a sense of familiarity with a large market segment in Dubai and an opportunity to replicate its success.
Get advise for E-commerce retail business : https://www.yourretailcoach.ae/contact-us/
𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝗻 𝗟𝗼𝗰𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻
The significance of localisation needs no separate highlight especially, for fashion brands and businesses intending to or already serving in a non-home market. The scope of localisation is wide and includes minor and major adjustments in areas like product design/selection, marketing communication, store layout planning, CX strategy, channel strategy, and compliance. Regional and local adaptations are not alien requirements especially when formulating business models. Even proven business models (elsewhere) must go through the test of local conditions (of a foreign market). For example, product design and selection of fabrics must find their due weightage in product decisions and products are integral to value propositions.
Get advise for E-commerce retail business : https://www.yourretailcoach.ae/contact-us/
Rupal Nikhil Agarwal
YourRetailCoach
+91 98604 26700
[email protected]
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