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SAN LUIS OBISPO, CA, UNITED STATES, June 11, 2025 /EINPresswire.com/ -- Visit San Luis Obispo is proud to introduce its newest ambassador — and she’s not your average travel guide. Meet the SLO Life Coach, the spirited star of a new video-first marketing campaign designed to teach travelers how to truly Live the SLO Life.
With equal parts charisma and charm, the SLO Life Coach delivers humorous, heartfelt “SLO Life Tips” that spotlight everything the city has to offer — from walkable wine tasting rooms and locally owned restaurants, to vibrant murals, sustainable experiences, and the city’s famously friendly vibe. Think of her as your personal guide to slowing down, savoring the moment, and discovering the joy of life in SLO.
The campaign marks the next evolution of Visit San Luis Obispo’s brand platform, “Live the SLO Life,” aiming to deepen emotional connections with both new and returning travelers. By personifying the brand through an engaging character, the SLO Life Coach taps into the values that make San Luis Obispo a hidden gem: authenticity, community, creativity, and care for the planet.
“San Luis Obispo isn’t just a small town with big charm — it’s a way of life,” said Jacqui Clark-Charlesworth, Tourism & Community Promotions Manager at Visit San Luis Obispo. “The SLO Life Coach is helping us bring the SLO Life to the next level, so visitors can further experience what makes SLO so special.”
Whether she’s showing you how to savor a midweek getaway, discover a new local cider, or appreciate the art of doing nothing at all, the SLO Life Coach is here to help everyone slow down and live life the SLO way.
To meet the SLO Life Coach and get your own dose of SLO wisdom, go to visitslo.com/meet-the-slo-life-coach.
About San Luis Obispo:
Visit San Luis Obispo is the tourism bureau for the city of San Luis Obispo, a fresh and welcoming small-town California community nestled in the heart of the Central Coast. The city is both historic and progressive with a kind, connected and wholehearted spirit, featuring the best that the state has to offer (without the traffic and rush of neighboring cities). The charming shops, restaurants, bars, hotels, creative vibe, outdoor lifestyle and easy pace make the SLO Life a way of life for locals and visitors alike. It’s a great home base away from home.
Yanick Dalhouse
Uniquely Driven LLC
[email protected]
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