MAC Cosmetics Marks 30 Years of VIVA GLAM With New MACximal Silky Matte VIVA GLAM Lipsticks & Expanded Mission

February 02, 2024 05:00 AM AEDT | By 3BL

Google News:

MAC Cosmetics Marks 30 Years of VIVA GLAM With New MACximal Silky Matte VIVA GLAM Lipsticks & Expanded Mission — Image source: Kalkine Media

Recent News

EUR/USD poised to rack up more gains as ECB and Fed rate paths set to...

Carney launches ‘One Canadian Economy’ Act to unify trade, approvals

Trump signs orders to enhance drone defenses, support supersonic trave...

US job growth in May tops forecasts, but Macquarie warns cracks are em...

Since 1994, M·A·C Cosmetics has raised over $520,000,000 and counting to support healthy futures and equal rights for all through its iconic, philanthropic VIVA GLAM campaign. Thirty years later, M·A·C VIVA GLAM Lipsticks have been modernized with a makeover, with a silky matte finish and good-for-lips formula that looks richer, feels better, and lasts longer.

Meet M·A·Cximal Silky Matte VIVA GLAM Lipstick – the lipstick that still gives back 100%, but even better! We have refreshed the existing VIVA GLAM lipsticks that you know and love, and added a new shade to expand M·A·C VIVA GLAM’s fundraising efforts:

Intense brownish blue-red shade VIVA GLAM I is now VIVA Heart
Creamy subdued pinkish-beige mauve shade VIVA GLAM II is now VIVA Planet
Muted brownish-plum shade VIVA GLAM III is now VIVA Empowered
And deep neutral shade VIVA Equality is totally new!

These new lipstick names also reflect VIVA GLAM’s celebration of 30 years of VIVA GLAM with a wider charitable scope that reflects the challenges we face as a global community today. With a mission to promote equality for all, VIVA GLAM now focuses on four key pillars to further societal change and better the lives of everyone who calls our planet home.

SUPPORTING SEXUAL EQUALITY: M·A·C VIVA GLAM partners with local organizations to change policies, eliminate stigmas, and provide resources that promote healthy and happy futures for all.

EMPOWERING GENDER EQUALITY: M·A·C VIVA GLAM advocates for the rights of all people to have autonomy over their own bodies so they can live fully as their most authentic selves.

CHAMPIONING RACIAL EQUALITY: M·A·C VIVA GLAM builds on our long-standing conviction of representation, inclusion and equity for All Ages, All Races, All Genders by advocating for change and providing resources that advance racial justice.

PROMOTING ENVIRONMENTAL EQUALITY: M·A·C VIVA GLAM continues our pledge to do good for the planet by investing in safe, good-for-skin ingredients and innovative packaging designs that support a sustainable Earth.

You have the power to support healthy futures and equal rights for all by purchasing the four shades of M·A·Cximal Silky Matte VIVA GLAM Lipstick that give back 100%.

Learn more about M·A·C VIVA GLAM

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (“Kalkine Media, we or us”), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary.
The content published on Kalkine Media also includes feeds sourced from third-party providers. Kalkine does not assert any ownership rights over the content provided by these third-party sources. The inclusion of such feeds on the Website is for informational purposes only. Kalkine does not guarantee the accuracy, completeness, or reliability of the content obtained from third-party feeds. Furthermore, Kalkine Media shall not be held liable for any errors, omissions, or inaccuracies in the content obtained from third-party feeds, nor for any damages or losses arising from the use of such content.
Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyrighted to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have made reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.
This disclaimer is subject to change without notice. Users are advised to review this disclaimer periodically for any updates or modifications.