AUS
NZ
UK
CA
USA
FRA
GER
ESP
ITA
NLD
PRT
SWE
GRC
IND
POL
BRA
ZAF
RUS
CHN
UAE
The event drew approximately 60 participants, including representatives from Hawaiian Airlines, Alaska Airlines, Incheon International Airport Corporation, and major local travel agencies as well as tourism professionals, reflecting strong interest.
During the luncheon briefing, Hawaiian Airlines presented their new route, and KTO Los Angeles gave a presentation focused on the latest travel trends and tourism content in Korea, receiving enthusiastic responses. Specifically, they highlighted ideas such as “K-Content Tourism” and theme-based travel centered around regional attractions, actively encouraging local partners to develop new Korea travel products.
Incheon International Airport Corporation followed with a presentation emphasizing its status as a global hub airport, showcasing the airport’s efficient transfer services and traveler-friendly infrastructure, reinforcing Incheon Airport's appeal as the gateway to Asia.
The event concluded with a raffle giveaway for the attendees, and energetic networking sessions before and after the presentations laid the groundwork for continued collaboration with the travel industry across the U.S. Pacific Northwest.
A KTO representative stated, “This Seattle briefing has provided a foundation for expanding interest in traveling to Korea throughout the Pacific Northwest, including Washington, Oregon, Montana, and Idaho, centered around the new direct route.” They added, “We will continue to strengthen targeted marketing efforts tailored to each region’s characteristics and demand to steadily grow U.S. travel to Korea.”
SeoHyeon JUNG
Korea Tourism Organization Los Angeles
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