In the Spotlight: Top 50 US startups in 2021

Highlights

  • This year saw a record number of deals and funds raised.
  • The average seed funding amount in the first half of 2021 was US$2.5 million, a 47% jump from the same period a year ago.
  • According to Startup Genome’s Global Ecosystem Report, six of the top 10 global ecosystems are in the US.

Despite the pandemic, many young entrepreneurs have taken the plunge to start their own ventures. While businesses are gradually returning to the pre-pandemic normal, some ambitious individuals have taken the entrepreneurial leap by opening their own startups.

This year saw a record number of deals and funds raised. According to an industry estimate,

the average seed funding amount in the first half of 2021 was US$2.5 million, a 47% jump from the same period a year ago.

Also, experts opined that larger the deal size, the greater the opportunity for startups at this phase. Besides, more venture capitalists have been queuing up to invest in startups.

The US has been home to a robust startup ecosystem for decades. According to Startup Genome’s Global Ecosystem Report, six of the top 10 global ecosystems were in the US. Silicon Valley topped the list, while New York, Boston, and Los Angeles were among the major ones.

Startups need funds to implement their ideas into action. As such, venture capitalists play a key role in giving the initial push. VCs provide long-term capital support to help the companies succeed. Currently, some 1000 VCs are operating in the country.


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In addition, many business incubators help companies in mentoring, training, and seed funding, a critical support system for startups.

Besides VCs, startups can seek funds under government-backed programs. For instance, Small Business Investment Company, Small Business Innovation Research, and Small Business Technology Transfer (STTR) provide funding in projects that are on federal priority list.

The following are LinkedIn's top 50 startups that have attracted investors’ attention.

1. Better


It is a New York-based financial technology company that provides mortgage lending services and various other financing solutions. Its headcount is 9,270 and plans to go public next year.

Top 50 US startups gaining investors’ attention



  1. Gong

It is a San Francisco-based software company with an employee strength of 600. It provides AI solutions to analyze customer interactions and uses the data to drive sales for its clients. Its software can be integrated with applications like Outlook, Zoom, Slack, etc.

  1. Glossier

It is a makeup and skincare company based in New York, with a staff-strength of 250 members.

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  1. Discord

It is a San Francisco-based technology company and offers a platform for gaming chat. But the platform is not limited to gamers. The company has 500 employees currently.

  1. Brex

Brex is a California-based financial service provider and offers business credit cards and other cash management services to technology firms. It has an employee strength of around 760.

  1. Clubhouse


It is a San Francisco-based company with an employee strength of around 60. It provides a social audio platform where users can communicate with each other in audio chat rooms.

  1. Attentive


Attentive is a marketing and advertisement firm based in New York. It has 950 employees. The firm helps clients to enhance their customers’ brand loyalty.

  1. Youth To The People


It is a Los Angeles-based cosmetic company with around 65 employees. It provides various skincare products to customers.

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  1. Outreach

Outreach is a Seattle-based company with more than 910 employees. It offers a B2B platform to help its clients in driving sales.

  1. MikMak


It is a New York-based company that offers e-commerce solutions. It has an employee strength of around 115.

  1. Brooklinen


It is a Brooklyn, NY-based retail company with an employee strength of 110. The firm provides home essential products like sheets and pillows.

  1. Gravy


It is a financial service company headquartered in Alpharetta, Georgia. Its employee strength is 105.

  1. Songtradr


It is a music licensing company based in Los Angeles. Its employee strength is 315. It provides an online platform for musicians to store their music.

  1. Daily Harvest


It is a New York-based food company with an employee count of around 275. It provides food products, mainly plant-based, to customers.

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  1. Samsara

It is a San Francisco-based technology firm with more than 1450 employees. It provides real-time data to users for improving their businesses.

16 Verkada

It is a technology company and provides security hardware like cameras, video sensors, software, etc. It is based in San Mateo, California, and has a staff strength of around 850.

  1. Cameo

It is a Chicago-based company with 315 employees. The firm provides a video-sharing platform, where celebrities and famous personalities can send personalized messages to fans.

  1. Therabody

Therabody is a health and wellness company based in Los Angeles. It has an employee count of around 450.

  1. Ramp

It is a financial firm that provides a range of services like expense management, etc., to clients. It is based in New York and has an employee count of around 150.

  1. GitLab


It is a San Francisco-based company with 1,400 employees. It provides an open-source platform, where people can collaboratively work on codes.

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  1. MasterClass

MasterClass is an e-learning company based in San Francisco. It has an employee strength of around 400 and provides a streaming platform, where experts offer online lessons.

  1. Medable


Medable provides a decentralized clinical trial platform. It is headquartered in Palo Alto, California, and has an employee strength of around 350.

  1. Guild Education

 

It is an education management firm that provides strategic education and upskilling programs. Headquartered in Denver, it has an employee count of 1,100.

  1. Overtime


Overtime is a sports news firm. It produces and publishes original content on social media platforms. It is based in Brooklyn, New York, and has an employee strength of around 250.

  1. Drift


It is a Boston-based technology company and provides a conversational marketing platform for users. It has an employee count of around 500.

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  1. Ritual


It is a California-based consumer goods firm and provides vitamins and supplements for consumers. Its employee strength is 110.

  1. RO

The RO is a New York-based healthcare company with 450 employees. It provides telehealth solutions, pharmacy delivery, and other related services to clients.

  1. BlockFi


It is a New Jersey-based financial services company with an employee strength of around 900. It offers a platform, where clients can trade in cryptocurrency.

  1. Scale AI

Scale AI is a San Francisco-based technology company with an employee count of 300. It offers machine learning and other related services.

  1. Outdoor Voices

Outdoor Voices is a fashion company that offers fitness and recreation clothing. It is based in Texas and has an employee strength of 140.

  1. Hinge Health

Hinge is a health and wellness company based in San Francisco. Its employee strength is 800 and provides a digital health clinic for patients.

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  1. Hawke Media


Hawke is a marketing and advertisement firm that offers consultancy services to companies. It is based in California and has an employee count of 195.

  1. Neuralink

It is a biotech firm co-founded by Tesla CEO Elon Musk. It is based in San Francisco with an employee strength of around 165.

  1. Nuro

Nuro is a robotics and technology company that develops automated driving pod-like cars. Headquartered in California, the firm has an employee count of 1,000.

  1. Boom Supersonic

It is a Denver-based aviation and aerospace company and is developing a high-speed airliner. It has an employee strength of 170.

  1. Dutchie

It is a technology company that helps cannabis dispensaries to set up ecommerce services. The firm is based in Oregon with an employee count of 455.

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  1. Lyra Health


Lyra Health is a health and wellness company that offers mental health counseling through its online platform. It is based in California and has an employee strength of around 450.

  1. Getaway

Getaway is a New York-based hospitality company and offers cabin rental services to customers. Its employee strength is 140.

  1. Catalyst Software

Catalyst is a technology company that offers a centralized data-driven platform to boost sales. It is based in New York with around 70 employees.

Many US startups are in the spotlight for their innovative ideas.

  1. Rubrik

Rubrik is a California-based technology company and has an employee count of 2,000. It provides a cloud-based data management platform for enterprises.

  1. Gemini


Gemini is a New York-based crypto exchange company. Its employee strength is 530.

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  1. ClickUp

ClickUp is a San Diego-based technology company that offers task management, goal setting, and other related services for workers. It has an employee count of 400.

  1. Papa & Barkley

It is a California-based firm with 155 employees. The firm has interests in cannabis production and cannabinoid-related products.

  1. Superhuman


It is a technology company based in San Francisco, with an employee count of 95. It offers email-related services.

  1. Relativity Space

It is an aviation and aerospace company that has an interest in building rockets. It is a California-based firm with around 500 employees.

  1. Innovaccer


Innovaccer is a healthcare technology company based in San Francisco. It has more than 1,050 employees. It aims to make healthcare information accessible to its clients.

  1. Flowcode

It is a technology company based in New York. It helps users to create customized and advanced QR codes. Its employee strength is 65.

 

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  1. Jerry


It is a technology company and helps customers save money on vehicle insurance. It is based in California and has an employee strength of around 200.

  1. OneTrust

It is a technology company that provides privacy and security management services to clients. It is based in Atlanta and has an employee count of 2,000.

  1. The SpringHill Company

SpringHill is a diversified entertainment company, with interests in film production, consultancy, media, etc. It is based in Los Angeles and has an employee count of around 130.

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