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Highlights
- Melbourne-based Burgertory is all set to open its 17th store in Melbourne.
- Sydney-based Gelato Messina revealed its plan to launch in Adelaide, Southern Australia, in late 2022.
- Oflate, Australia has been attracting a lot of international food brands. The brands have managed to leave a mark across the nation.
- Besides, national-level food brands have also grown in past few years.
Australian food joints Burgertory and Gelato Messina shared their plans to expand in the market. Burgertory is a burger restaurant chain, and Gelato Messina claims to be a premium gelato maker.
On 2 March 2022, Melbourne-based Burgertory announced that it would open its 17th store in Melbourne, adding to its plan for massive scaling in the next two years. On the other hand, Sydney based Gelato Messina revealed its plan to launch in Adelaide, Southern Australia, in late 2022.
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Burgertory plans
Image source: © Vladischern | Megapixl.com
Founded in 2018, Burgertory launched its flagship outlet in Box Hill. Hash Tayeh (founder of Burgertory) said that he aims at opening 50 stores across New South Wales and Victoria by the end of 2023. Beginning with opening 32 stores in Victoria, followed by expanding footprint in New South Wales by the fourth quarter of 2022.
Post the launch of the 17th outlet, Burgertory became the largest independently run hamburger chain in Australia. To handle the growth, the food joint is indulged in infrastructure restructuring.
Melbourne hospitality business was significantly affected by the multiple Covid-19 waves, resulting in Burgertory closing some restaurants as the staff was infected with the virus. But now the situation has changed as international students are coming to Australia. The food chain is planning to adopt a proactive approach rather than a reactive one, said Tayeh.
What are Gelato Messina plans?
Image source: © stockcreations | Megapixl.com
Gelato Messina opened its first store in 2002. Messina claims that everything they serve is made from the scratch, even the toppings on the gelato. Even after 20 years, the strategy has not changed and there is a dedicated team chefs that help in offering premium gelato, the company claims.
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After scooping up Hong Kong, now Messina will establish its first permanent base in Southern Australia. The store is expected to be opened by November. The previous month, the development application got approval, and by July, the firm is hoping to begin with the fit-out. By September, it is expected that the business will start running. Considering the uncertainty and delays, Messina said that the business would be running by November.
The announcement came after the successful launch in Hong Kong. The firm partnered with Black Sheet Restaurant, a hospitality team in Hong Kong.
Simon Ravindran, head of business development, human resource, and management of Gelato Messina, said that the company is discussing expanding its footprint in Singapore or the Middle East. He said after evaluating the opportunities, the company would make it happen, and the quality of the product will always remain the priority. Most of the company’s expansion has been organic, he added.
