E-COMMERCE UX AWARDS: BAYMARD INSTITUTE ANNOUNCES 2024 WINNERS

COPENHAGEN, DENMARK, December 10, 2024 /EINPresswire.com/ -- Baymard Institute is awarding those organizations with the top 1% UX performance across 18 industries, as well as the top 1% UX performers within specific categories. Only sites with a top 1% performance or an exceptional UX performance rating are given the award.

“This year we’ve expanded the pool of candidates to 400 large e-commerce sites by including both public benchmark sites and select UX Audit clients if they performed as well or better than the benchmark sites,” said Christian Holst, Co-Founder and Director of Research, Baymard Institute.

All 400+ websites have been manually rated using 500 - 700+ UX guidelines to ensure an accurate evaluation of each site's UX performance.

Top 1% E-Commerce UX Awards - 2024 Winners:

- Air France-KLM
Top 1% UX performance: Homepage & Category (desktop)
Top 1% UX performance: Homepage & Category (mobile)

- Airbnb
Top 1% UX performance: Travel Accommodations (desktop)

- Aldi
Top 1% UX performance: Homepage & Category (desktop)

- Amazon
Top 1% UX performance: On-Site Search (app)
Top 1% UX performance: Product Page (app)

- American Trucks
Top 1% UX performance overall: Desktop

- Apple Store
Top 1% UX performance: Homepage & Category (mobile)

- ASOS
Top 1% UX performance: Site-Wide Features (app)

- Autodesk
Top 1% UX performance overall: Desktop

- B&H Photo
Top 1% UX performance overall: Desktop

- Bang & Olufsen
Top 1% UX performance: Homepage & Category (desktop)

- Best Buy
Top 1% UX performance: Cart & Checkout (app)

- Booking.com
Top 1% UX performance: Travel Accommodations (mobile)

- Bose
Top 1% UX performance: Homepage & Category (desktop)
Top 1% UX performance: Cart & Checkout (desktop)



- Brooklinen
Top 1% UX performance: Homepage & Category (desktop)

- Build.com
Top 1% UX performance: Cart & Checkout (desktop)

- Crate & Barrel
Top 1% UX performance overall: Desktop
Top 1% UX performance: Furniture & Home Decor

- Crutchfield
Top 1% UX performance overall: Desktop
Top 1% UX performance overall: Mobile


- DoorDash
Top 1% UX performance: Food Delivery & Takeout (app)

- Dyson
Top 1% UX performance: Homepage & Category (desktop)

- Etsy
Top 1% UX performance: Homepage & Category (desktop)

- FireBase
Top 1% UX performance: Digital Subscriptions & SaaS (mobile)

- Free Fly
Top 1% UX performance: Product Page (mobile)

- Heine.de
Top 1% UX performance overall: Desktop

- Holland & Barrett
Top 1% UX performance overall: Desktop
Top 1% UX performance overall: Mobile

- Holley
Top 1% UX performance overall: Desktop
Top 1% UX performance overall: Mobile

- Home Depot
Top 1% UX performance: Order Tracking & Returns (desktop)

- HP Australia
Top 1% UX performance: Product Lists & Filtering (desktop)
Top 1% UX performance: Product Lists & Filtering (mobile)

- iHerb
Top 1% UX performance: Vitamins & Supplements (desktop)

- IKEA
Top 1% UX performance: Site-Wide Features (desktop)

- IONOS
Top 1% UX performance: Site-Wide Features (mobile)

- Jimmy Choo
Top 1% UX performance: Luxury Goods (desktop)
Top 1% UX performance: Luxury Goods (mobile)

- John Lewis
Top 1% UX performance: Mass Merchant (desktop)

- Kate Somerville
Top 1% UX performance: Product Lists & Filtering (mobile)

- Kayak
Top 1% UX performance: Travel Accommodations (desktop)
Top 1% UX performance: Travel Accommodations (mobile)

- KFC
Top 1% UX performance: Food Delivery & Takeout (mobile)

- KJUS
Top 1% UX performance: Homepage & Category (desktop)

-Living Spaces
Top 1% UX performance: Furniture & Home Decor (desktop)
Top 1% UX performance: Furniture & Home Decor (mobile)

- Lowe's
Top 1% UX performance overall: Desktop

- Lowe's Pro
Top 1% UX performance overall: Desktop

- lululemon NA
Top 1% UX performance overall: Desktop
Top 1% UX performance overall: Mobile

- lululemon UK
Top 1% UX performance overall: Desktop
Top 1% UX performance overall: Mobile

- Macy's
Top 1% UX performance overall: Desktop

- Netflix
Top 1% UX performance: Digital Subscriptions & SaaS (mobile)

- NETGEAR
Top 1% UX performance: Product Page (desktop)

- Nisbets
Top 1% UX performance: Customer Accounts (desktop)

- Northern Tool
Top 1% UX performance: Customer Accounts (desktop)

- Pitchup.com
Top 1% UX performance: Travel Accommodations (desktop)
Top 1% UX performance: Travel Accommodations (mobile)

- Rituals
Top 1% UX performance: Customer Accounts (desktop)

- Sephora
Top 1% UX performance: Cart & Checkout (app)

- Slack
Top 1% UX performance: Digital Subscriptions & SaaS (mobile)

- Stokke
Top 1% UX performance: Homepage & Category (desktop)

- Target
Top 1% UX performance: Mass Merchant (mobile)
Top 1% UX performance: Mass Merchant (app)

- Tesco
Top 1% UX performance: Homepage & Category (desktop)

- Victoria's Secret
Top 1% UX performance overall: Mobile

- Vitamin World
Top 1% UX performance: Site-Wide Features (mobile)

- Walmart
Top 1% UX performance: Mass Merchant (desktop)

- Wayfair
Top 1% UX performance overall: App
Top 1% UX performance: Furniture & Home Decor

- Williams Sonoma
Top 1% UX performance: Product Page (mobile)

- Zalando
Top 1% UX performance overall: Desktop

- Zendesk
Top 1% UX performance: Digital Subscriptions & SaaS (desktop)


E-Commerce UX Award

Baymard awards the top 1% within each industry, as well as the top 1% for theme (e.g. top 1% checkout UX performance, etc.) and platform. Baymard uses its comprehensive UX benchmark and UX Audit client databases to identify winners within each category. All sites have undergone a manual heuristic evaluation using 500 - 700+ UX guidelines which leads to a UX performance score for each site.

The total UX performance score assigned to each site is essentially an expression of how good (or bad) an e-commerce user experience a first-time user will have at the site. The specific UX performance score is calculated using a proprietary weighted multi-parameter algorithm with self-healing normalization.

In some instances, there are multiple winners within certain categories. Read more about Baymard's research and methodology.


Baymard Institute

Founded in 2009, Baymard Institute is an independent e-commerce web UX research company. The company's research is used by over 29,000 brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies. Baymard Institute is based in Copenhagen, Denmark.

David Ruvalcaba
Baymard Institute
+1 209-208-7224
[email protected]
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