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The growing popularity of offline traditional stores is helping traditional suppliers/distributors to gain maximum revenue share in Canada market. However, increased penetration of global E-commerce players such as Amazon, Walmart through their expansion strategies would supplement the sales revenue growth of baby food products in the long run.
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Surge in awareness for nutrition, rise in parental concerns, rapid urbanization coupled with a significant increase in the working women population and surge in government initiatives for infant care are the major drivers of the Canada baby food market. Nowadays, health awareness and health concerns are on the rise among Canadian parents. They are willing to buy expensive and high-quality baby food to improve the health and provide the right nutrition to their infants. Thus, rise in adoption of organic food and high consumer demand boost the growth of the Canada baby food market.
In addition, continuous innovation by some key players in the Canada baby food market facilitates variety in their product offerings, which cater to the requirements of their target customers. The launch of new flavors coupled with attractive packaging enables to garner considerable attention of the millennial parents. Furthermore, appealing advertisements through various channels including social media, television commercials, and radio help to reach the target customers and expand the consumer base.
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Manufacturers utilize these media channels to create consumer awareness regarding their baby food product offerings and their consequent benefits to sustain the intense competition in the Canada baby food market. For instance, the company Plum Organics features real stories, comic videos, and shareable badges on their website as a means of advertisement. Thus, they can relate to the target consumers and thereby influence their buying decisions. These factors have fueled the growth in the Canada baby food sector.
The key players in the Canada baby food industry include Nestlé S.A., Danone, Plum, PBC, Hain Celestial, Diana Group, Mead Johnson & Company, LLC, Abbott, Loblaws Inc., Parent's Choice Infant Formula, and Kraft Heinz Company.
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