AUS
NZ
UK
CA
USA
IND
Highlights
- Australian independent music label, Mushroom Group and US-based Virgin Music have announced a ‘multi-layered’ global partnership.
- Universal’s Virgin Music will support Mushroom artists in getting a global recognition.
- A long-standing member of the Mushroom family, Korda Marshall, will co-lead the collaboration.
Australia’s biggest independent label group – Mushroom and Virgin Music Label & Artist Services have announced a ‘multi-layered’ global partnership.
Under the auspices of this partnership, Virgin Music will be supporting Mushroom artists’ in getting their music released outside Australia and New Zealand.
Related read - What is Audius crypto & AUDIO music token’s price prediction?
About Virgin Music
Virgin Music Label & Artist Services is a division of Universal Music Group.
Universal Music launched its global distribution and services division last year with an MO to collaborate with and service the independent artists and labels from around the globe.
Meanwhile, in March 2021, Virgin Music announced its Australian Venture the same year.
Virgin Music network includes staffed, regional hubs combining UMG’s technology platforms and local specialist networks.
Mushroom has maintained a strong foothold in Australia for decades, and now it has taken another giant step in building a global brand value.
With this new alliance, London-based Korda Marshall has become the International Director of Mushroom. Korda is a long-standing member of the extended Mushroom Group family.
Bottom line
Mushroom will continue its digital distribution in Australia and New Zealand, with its division being 100% independent. The new partnership will not impact Mushroom’s operations in these two countries.
