Visual Identity Unveiled As 9th Asian Winter Games Starts 300-day Countdown

April 15, 2024 09:32 AM AEST | By Cision

Google News:

Visual Identity Unveiled As 9th Asian Winter Games Starts 300-day Countdown — Image source: Kalkine Media

Recent News

Novotech Honored with Triple Win in 2025 Pharmaceutical Technology Exc...

Westwater Resources Announces Investor Conference Call on May 27, 2025

Airwallex Raises US$300 Million at US$6.2 Billion Valuation to Build t...

Airwallex Raises US$300 Million at a US$6.2 Billion Valuation to Build...

HARBIN, China, April 15, 2024 /PRNewswire/ -- On the evening of April 13, a celebration was held for the beginning of a 300-day countdown of the 9th Asian Winter Games in northeastern China's Harbin. The event unveiled visual identity for the Games, including the color system, core graphics, and sports pictograms, as well as the promotional video "Shared Future for Harbin."

The 300 days to go of the 9th Asian Winter Games Harbin 2025 event

With a slogan of "Dream of Winter, Love among Asia", the Games is going to happen from February 7 to 14, 2025, which will be another international ice and snow event hosted by China following the 2022 Beijing Winter Olympics.

The color system, "Romantic Dreams", includes four theme colors, namely crystal blue, lilac purple, range green and harvest yellow. They embody the diversified urban allure, profound historical culture and rich resources of Harbin, a city well-known for ice and snow tourism. It also boasts its distinctive four seasons and the potential of a promising future.

Inspired by how the Songhua River, a major river in Harbin, is frozen, the theme color crystal blue embodies the city's ice and snow resources. The lilac purple is named after the Harbin's city flower, lilac. It showcases the hospitality and the innovation of the city, and the festive atmosphere brought by the Games. The range green refers to the color of the Greater Khingan Mountains and Lesser Khingan Mountains in Heilongjiang province. Last but not least, the harvest yellow reflects the golden time of rice ripening in the region.

Named "A Timely Snow," the core graphics takes the winding and beautiful shape of the Songhua River as its prototype, and is adorned with urban elements such as the Harbin Grand Theater, snowflakes, and ice crystals.

The sports pictograms takes its cue from the concept of "Breakthrough", the emblem of Harbin 2025. It elaborates the spirit of athletes' unwavering perseverance and their pursuit of consistent breakthrough.

The sports pictograms are composed of 16 sport or discipline-specific pictograms of Harbin 2025. By accurately presenting different sports of the Games, these vivid images break through the language barriers and helps promote the Games to the international society.

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (“Kalkine Media, we or us”), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary.
The content published on Kalkine Media also includes feeds sourced from third-party providers. Kalkine does not assert any ownership rights over the content provided by these third-party sources. The inclusion of such feeds on the Website is for informational purposes only. Kalkine does not guarantee the accuracy, completeness, or reliability of the content obtained from third-party feeds. Furthermore, Kalkine Media shall not be held liable for any errors, omissions, or inaccuracies in the content obtained from third-party feeds, nor for any damages or losses arising from the use of such content.
Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyrighted to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have made reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.

This disclaimer is subject to change without notice. Users are advised to review this disclaimer periodically for any updates or modifications.