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NEW YORK, Nov. 13, 2024 /PRNewswire/ -- According to the recently released U.S. Luxury Boom 2024 report, the past four years have witnessed a substantial increase in U.S. consumers' willingness to purchase luxury goods. Over the next 12 months, the percentage of luxury goods purchases is projected to increase from 14% in 2021 to 26%. A growing number of American consumers are willing to pay a premium for luxury brands, viewing them as good investments. Axel Dumas, the Executive Chairman of Hermès International, stated: "The popularity of Hermès products in the U.S. remains strong, and the market continues to present more opportunities."
The thriving U.S. luxury market continues to attract more competitors. Among them, a leading global SENSER luxury e-commerce platform(www.senser.net) , has recently announced its official entry into the U.S. market. Within its first month of debut, SENSER luxury e-commerce platform surpassed its initial targets, achieving remarkable order volume results and infusing new vitality into the U.S. luxury market.
Established in 2021, SENSER Luxury E-commerce Platform has rapidly gained popularity as a luxury shopping platform. Leveraging its unique supply chain advantages, SENSER Luxury E-commerce Platform offers consumers discounts of 30%-70% on counter goods. In the same year, SENSER Luxury E-commerce Platform has completed a $40 million Series B funding round. In 2022, SENSER Luxury E-commerce Platform saw unprecedented growth in its user base, becoming the fastest-growing e-commerce company in many regions. In 2023, SENSER Luxury E-commerce Platform solidified its position as the largest luxury shopping platform in numerous regions. Also, SENSER annouce the appointment of its Global Advisory Board, Mr. Francesco Tombolini in 2023.
In 2024, SENSER Luxury E-commerce Platform identified the U.S. market as a key component of its global strategy and officially launched its operations in the country. Data indicates that the platform's performance during its first month in the U.S. exceeded initial expectations, with orders surpassing the set target. This positive outcome suggests that SENSER Luxury E-commerce Platform may sustain its remarkable growth trajectory, countering the challenging outlook faced by other e-commerce companies.
In contrast to the traditional "purchase-before-resell" sales model, SENSER Luxury E-commerce Platform sources its goods mainly from offline luxury goods counters and stores. The platform offers services such as new-season reservations and customized styling suggestions. Recognizing the unique nature of luxury consumption, SENSER Luxury E-commerce Platform has also introduced an "online stylist," a fashion consultant that dynamically and automatically interacts with users to provide tailored, full-cycle services. These services include pre-sales product recommendations, global goods searches, international logistics tracking, and exchange and return service.
In addition, for its debut in the U.S., the SENSER Luxury E-commerce Platform platform is offering great discounts for new subscribers. These discounts cover luxury brands such as CHANEL, Louis Vuitton, Miu Miu, and Prada, providing highly competitive prices on a wide range of fashion items. American consumers can choose from over 500,000 items on the platform, with prices ranging from 30% to 70% lower than traditional U.S. retail prices.
To date, the SENSER Luxury E-commerce Platform platform has attracted over 2 million loyal users. It has also established partnerships with more than 3,000 brand counters across over 60 countries.
