Morphy Richards Announces Brand Strategy Upgrade, Followed by Launch of Several New Innovations

April 16, 2024 04:00 PM AEST | By Cision

Image source: Kalkine Media

Recent News

ASX Slips as Inflation Beats Forecasts, Markets Gauge Rate Outlook

Can Rey Resources (ASX:REY) Navigate Its Mounting Debt Challenges?

Coles (ASX:COL) Sees Solid Sales Momentum in Q3 FY25 with Online and A...

RBA Rate Cut on the Horizon as Inflation Holds Steady: What It Means f...

LONDON, April 16, 2024 /PRNewswire/ -- Morphy Richards, a renowned brand known for its high-quality, British-style, and innovative products, has proudly announced an upgrade in its brand strategy, encapsulated in the new slogan, "Smart Ideas for Your Life." This strategic upgrade, which focuses on "innovation" and "smart ideas", aims to broaden the range of products and services. The goal is to promote a lifestyle that is driven by innovation, and it will not only focus on the home experience but also pay attention to people's passion for the outdoors and give more portable choices.

Morphy Richards unveiled innovative products at AWE 2024

In line with the brand positioning upgrade, Morphy Richards is set to introduce products that embody the essence of a smart lifestyle globally. Starting in March, during the AWE Shanghai 2024, Morphy Richards has unveiled several innovative products in China's market, including a Foldable Multifunction Cooking Pot and a Handheld Fan. These products introduce innovations that enhance various aspects of life, reflecting the unique wisdom of living today.

The Foldable Multifunction Cooking Pot is a testament to Morphy Richards' commitment to innovation and smart living. It allows users to fry and boil different foods simultaneously, making it an ideal choice for family meals or social gatherings. Its foldability is a game-changer for outdoor enthusiasts, offering ease of transport and storage without compromising on functionality. Whether it's a cozy dinner at home or a camping adventure, this cooking pot is designed to meet the culinary needs of any occasion.

Equally impressive is the Handheld Fan, a symbol of Morphy Richards' dedication to enhancing life's comfort and convenience. This compact device boasts a remarkable wind speed of 13.7m/s, ensuring immediate relief from the heat. Its quick charging capability and extended battery life make it a reliable companion in various environments, including the home, office, and outdoors. More than just a gadget, the fan is a lifestyle choice that reflects the smart, efficient, and adaptable nature of modern living.

Morphy Richards is committed to introducing more innovative solutions that cater to the delightful lives of people worldwide. In 2024, the brand is set to unveil more innovations and is eager to share the mission of" innovate for enlightening progress "with business partners.

For more information, please visit https://global.morphyrichards.com/.

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (“Kalkine Media, we or us”), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary.
The content published on Kalkine Media also includes feeds sourced from third-party providers. Kalkine does not assert any ownership rights over the content provided by these third-party sources. The inclusion of such feeds on the Website is for informational purposes only. Kalkine does not guarantee the accuracy, completeness, or reliability of the content obtained from third-party feeds. Furthermore, Kalkine Media shall not be held liable for any errors, omissions, or inaccuracies in the content obtained from third-party feeds, nor for any damages or losses arising from the use of such content.
Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyrighted to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have made reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.

This disclaimer is subject to change without notice. Users are advised to review this disclaimer periodically for any updates or modifications.