Media Appreciation Tour for Asia | Explore the Philosophy of Craftsmanship and Decode the Technology of GAC

September 23, 2023 03:40 AM AEST | By Cision

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Media Appreciation Tour for Asia | Explore the Philosophy of Craftsmanship and Decode the Technology of GAC — Image source: Kalkine Media

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GUANGZHOU, China, Sept. 22, 2023 /PRNewswire/ -- GAC MOTOR Media Appreciation Tour for Asia was successfully held from September 19th to 22nd. Twenty mainstream automotive media from Malaysia and the Philippines visited GAC to delve into the core of "Tech GAC" and the fascination of craftsmanship.

Appreciating Tech GAC through On-Site Test Drives

The media delegation had come around GAC Technology Museum, GAC MOTOR, GAC AION and GAC R&D Center, immersed with GAC's years of technological advancements in intelligence and electrification and thoroughly gaining insights into its future vision.

The media had test driven several of GAC's star vehicle models, comprising the models such as EMPOW, EMKOO, EMZOOM, All New GS8 and M8, and new energy models including E9, Hyper GT, AION Y Plus, and AION S Plus. Absorbed in advanced technologies and sheer joy of driving, the delegation bore witness to GAC's latest progresses in power, new energy, and intelligent connectivity.

The delegation also paid a visit to GAC's distributor, where they were introduced to the Chinese live streaming marketing model and shared with insights into marketing strategies, sales and service systems.

Seizing Opportunities to Accelerate Asian Market Development

GAC MOTOR has showcased its craftsmanship and technology to the Asian media to reinforce brand reputation. Wang Shunsheng, Deputy General Manager of GAC International, expressed gratitude to the media and stated, "Looking ahead, we will seize the opportunities brought by Regional Comprehensive Economic Partnership (RCEP) to accelerate the pace of new vehicle launches and broaden brand awareness in Asia."

The "1551" internationalization strategy with "Trillion GAC" as blueprint has been unveiled to accelerate GAC MOTOR business development and shape global brand value. Moving forward, this Asian media tour will further contribute to the overseas dissemination of "Tech GAC", laying a solid foundation for the expansion of Asian and global markets.

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