Lenzing strives to drive beneficial transformation across the value chain

March 28, 2024 08:57 PM AEDT | By Cision

Lenzing strives to drive beneficial transformation across the value chain — Image source: Kalkine Media

Recent News

Vinarchy: A New Global Wine Company

Albertsons Companies Southwest Division Volunteers at Alice Cooper’s S...

The Power of Water — Cummins Water Works

Pichai pushes back on antitrust remedies, hints at Apple Gemini talks

LENZING, Austria, March 28, 2024 /PRNewswire/ -- As a strong believer in driving sustainability in the textile value chain, Lenzing continues to bring positive changes to the industry through ongoing innovation, enhanced transparency and close collaborations with like-minded partners. In our first-ever combined annual and sustainability report for 2023, we renewed our continued commitment to driving environmental and social responsibility, and presented our progress towards our long-term group-wide net-zero targets.

To support the evolution of the textile value chain from a linear to a circular industry model, Lenzing remains focused on the innovation of alternative materials and fabric solutions, develops circular innovations and champions transparency through a number of digitalized offerings.

As consumers increasingly seek ways to contribute positively to the environment through their purchasing decisions, we have championed alternative textile material innovations and solutions alongside long-term value chain partners. For instance, the introduction of our innovative processing technique that creates stretch fabrics using TENCEL™ branded lyocell fibers is a testament to our dedication to offering alternative materials made of cellulosic ingredients that ensures comfort and limitless design possibilities.

As we continue to drive circular economy across our business, we have been exploring new partnerships to bring new circular offerings to the industry. We are proud to partner with leather alternative expert, Recyc Leather, to introduce Pélinova®, a next-generation material that fuses TENCEL™ Lyocell fibers and recycled leather fibers to create a leather material catered for high-end fashion. An alternative to genuine leather, Pélinova® will be featured in the launch of a new footwear collection by Danish advanced contemporary brand GANNI.

To drive systematic change across the industry, Lenzing E-Branding Service assists our customers in effectively communicating the benefits of Lenzing fibers within their products across all marketing channels. Since the platform's launch in 2018, we have been constantly introducing upgrades to the Lenzing E-Branding Service, like the availability of a 10-language menu, Digital Hangtags for LENZING™ ECOVERO™ brand and the Lenzing E-Branding Masterclass, which also comes in 10 languages.

Lenzing AG has recently launched a new landing page for its updated TENCEL™ and LENZING™ ECOVERO™ claims, substantiated by proof points and supported by third-party verifications, which is accessible to value chain partners and consumers.

To learn more about the latest developments from TENCEL™ and how the brand contributes to circularity in the textile and fashion industries, please visit TENCEL.com.

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (“Kalkine Media, we or us”), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary.
The content published on Kalkine Media also includes feeds sourced from third-party providers. Kalkine does not assert any ownership rights over the content provided by these third-party sources. The inclusion of such feeds on the Website is for informational purposes only. Kalkine does not guarantee the accuracy, completeness, or reliability of the content obtained from third-party feeds. Furthermore, Kalkine Media shall not be held liable for any errors, omissions, or inaccuracies in the content obtained from third-party feeds, nor for any damages or losses arising from the use of such content.
Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyrighted to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have made reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.

This disclaimer is subject to change without notice. Users are advised to review this disclaimer periodically for any updates or modifications.