Cyberway:The Common Choice for Digital Transformation of FMCG Fortune 500 Industries

GUANGZHOU, China, June 22, 2025 /PRNewswire/ -- Cyberway Information Technology Co., Ltd. (hereinafter referred to as "Cyberway") is a leading digital marketing empowerment expert. Since its establishment, Cyberway has focused on the digital marketing landscape in the consumer goods industry, with business coverage across China and the Asia-Pacific region. Upholding a philosophy of long-term partnership, Cyberway has consistently collaborated with numerous Fortune 500 companies and globally renowned brands, jointly driving successful digital transformation and leading the new wave of intelligent marketing in the industry.

An Overview of Cyberway's Digital Marketing Services

Cyberway's service offerings are centered on the evolving needs of enterprise development and adhere to the "ALL IN ONE" philosophy. Unlike traditional single-product or single-service approaches, Cyberway delivers a full lifecycle of support—from industry expert consulting, full-chain marketing system implementation, and international-standard IT operations, to cutting-edge AI transformation and AI Agent deployment—tailored to various stages of digital maturity.

Cyber Insight: Industry-Expert Digital Marketing Consulting

As one of the few software vendors offering digital marketing consulting, Cyberway brings a deep understanding of FMCG business models and processes. Our consulting services include feasibility studies, holistic digital planning, and comprehensive project evaluation—helping enterprises gain panoramic insight, implement the right systems, and take the first step toward sustainable business growth.

Cyber 3A Model: The Industry's First Full-Chain Marketing Framework Integrating System, Data, and AI

With a core of modular configurability, the Cyber 3A Model seamlessly connects front-end applications and back-end data. By integrating cutting-edge AI technologies, Cyberway enables businesses to build comprehensive intelligent marketing platforms, reshaping end-to-end digital capabilities.

The model includes:

• Application Engine – Builds and connects full-chain marketing systems.
• Analytics Engine – Transforms data into strategic assets and drives decision intelligence.
• AI Engine (AI Middle Platform + AI Agent) – Accelerates real-world application of AI for enterprise use.

Integrated and Efficient  Digital Marketing Myetem Operations: Global Expertise, Local Execution

Aligned with the Cyber 3A integrated platform concept, Cyberway offers comprehensive solutions for both system and data operations. These services ensure stable performance in day-to-day operations while addressing challenges of traditional IT management.

With rich experience in overseas project delivery, Cyberway serves clients across Japan, South Korea, Singapore, Malaysia, Thailand, Australia, and New Zealand—offering deep insight into the unique demands of multinational FMCG enterprises.

AI Evolution: Enabling AI Transformation and Building AI Agents

Cyberway is committed to exploring AI technologies that enable enterprise digital transformation. In partnership with the School of Mathematics at Sun Yat-sen University, Cyberway co-established an AI research-industry-education innovation hub.

Through collaboration with Dify, one of the top three global AI development platforms, Cyberway delivers a mature AI Middle Platform. This enables FMCG companies to skip building AI infrastructure from scratch and instead focus on business needs, Agent objectives, and integration of private data and knowledge—laying the foundation for enterprise-level AI Agents.

From sales and marketing to R&D, IT, and operations, Cyberway empowers every function through "platform enablement + scenarios deep plowing" This approach transforms AI into real productivity, empowering business growth and accelerating enterprise-wide AI transformation.

Future Trends: Where Will FMCG Enterprises Focus Their Digital + Intelligent Transformation Efforts?

• Build an Enterprise-Level AI Middle Platform and Incubate AI Agents – Unlock Data Potential and Drive Smart Decisions & Personalized Experiences

With the maturation of AI technology, its application in the FMCG sector holds enormous potential. Building private AI Middle Platform and AI Agents ensures data security while delivering deep, scenario-based intelligence.

A high-efficiency, flexible, and user-friendly AI development platform enables enterprises to swiftly build, customize, and deploy AI Agents across business dimensions—forming a "Generative AI Application Factory" to power the enterprise AI brain.

AI Agents across the FMCG marketing value chain will become more than just tools—they will be intelligent assistants capable of autonomously performing complex tasks in various business scenarios, enhancing both operational efficiency and customer experience.

• Establish a Unified Master Data Management (MDM) Framework – Lay a Solid Data Foundation

In the journey toward digital and AI transformation, data is a core asset. However, data that is fragmented across systems, inconsistently formatted, and of varying quality often becomes a major obstacle.

Poor-quality data can lead to AI hallucinations, resulting in flawed outputs, misinformed decisions, and even wasted resources.

Cyberway's MDM approach — built on the principles of unified structure, language, and standards — establishes an enterprise-grade data governance framework that ensures consistency, uniqueness, and compliance at the root.

With end-to-end data governance that is standardized and AI-enabled, fragmented data is transformed into golden assets that fuel sustainable business growth.

• Build a Smart and Precision Marketing Expense Management Platform – Make Every Investment Count

Marketing accounts for a large portion of costs in the FMCG industry, yet traditional management methods often suffer from poor budget allocation, low transparency, and difficulty in tracking effectiveness.

Cyberway pioneered a three-stage marketing expense management framework—TPM (Transaction), TPE (Performance), and TPO (Optimization)—to address the varying needs of FMCG enterprises at different maturity levels.

The platform seamlessly integrates with systems such as MDM, SAP, SFA, BI, DMS, POS, and OA, ensuring unified data flows and laying a solid foundation for AI-enabled finance operations.

The platform is evolving with AI, embedding roles like Budget Planner, Campaign Mix Recommender, and Execution Optimizer—each powered by AI Agents—to serve targeted growth across brand, distributor, and retail layers.

• Build an Agile Product Innovation Collaboration Platform – Accelerate Product Launch and Market Fit

In a product-driven era, rapid iteration and precision innovation are essential for maintaining competitiveness in FMCG.

Traditional R&D processes are often slow, poorly coordinated, and disconnected from market feedback—hindering timely product launches.

Cyberway developed the first product innovation collaboration platform tailored to the FMCG sector, pioneering a "Three-Stream Parallel" model—Marketing Campaigns, Launch Readiness, and Product Development.

With end-to-end collaboration, standardized workflows, and data accumulation at its core, the platform leverages AI to make product innovation measurable, structured, and intelligent—boosting new product contribution rates.

As an official ISV partner of the Tmall Innovation Lab, Cyberway offers a wealth of resources to help brands identify emerging trends, streamline R&D, and ensure successful product launches.

Firmly rooted in the digital technology sector, Cyberway has established regional hubs in the Greater Bay Area, East China, and Southwest China, backed by a professional team of over 600 technical experts.

Driven by innovation and technological leadership, Cyberway continues to invest in R&D and deepen its innovation capabilities, consistently improving product quality and market competitiveness.

By staying aligned with AI and industry trends, Cyberway empowers enterprises to accelerate the growth of next-generation productivity and drive high-quality digital and intelligent transformation in the FMCG industry.

Website: https://www.cyberwayinc.com/?mts=3
Tel：4001680262
Email：[email protected]