AUCKLAND, New Zealand, March 24, 2025 /PRNewswire/ -- Jensen Hughes, a global leader in safety, security and risk-based engineering and consulting, today announced that its partner firm, Crossfire, has officially rebranded to Jensen Hughes. This milestone marks Jensen Hughes' full integration into the New Zealand market, reinforcing its commitment to fire engineering and safety at a time when local regulatory changes are expected to drive industry growth.

Founded in Auckland in 2012, Crossfire has emerged as a market leader in fire safety engineering and performance-based design, playing a pivotal role in shaping the region's regulatory standards and setting industry best practices. Since joining forces with Jensen Hughes in late 2022, Crossfire has leveraged the company's global expertise and resources to expand its capabilities, offering clients an even stronger foundation in fire safety, risk management and advanced engineering solutions.

"The rebranding of Crossfire to Jensen Hughes marks a significant step in enhancing fire engineering and fire protection design expertise in New Zealand and the Pacific," said Stuart Boyce, Senior Vice President of Jensen Hughes's Pacific Region. "This transition strengthens our local capabilities and ensures clients benefit from our extensive global knowledge and innovation."

With a growing emphasis on fire safety regulations, this integration enables Jensen Hughes to provide expanded services, including performance-based design, fire protection design and advanced fire safety consulting. Clients will continue working with the same trusted team, now backed by a global network dedicated to making the built environment safer, more secure and resilient.

"Joining Jensen Hughes – the largest fire engineering firm in the world – has allowed us to enhance our capabilities and deliver greater value to our clients," said Jeff Parkinson, Director at Crossfire (now Jensen Hughes). "By aligning under a single brand, we're reinforcing our commitment to technical excellence, innovation and client service."

This rebranding highlights Jensen Hughes' ongoing expansion in the Pacific Region, following integrations with other leading engineering firms, including BCA Logic, Warringtonfire Australia* and Morris Goding Access Consulting. With the Crossfire rebrand, all Pacific legacy firms are now fully integrated under the Jensen Hughes name.

Jensen Hughes is backed by middle-market private equity firm Gryphon Investors.

About Jensen Hughes
Jensen Hughes is the global leader in engineering, consulting and technology that make our world safe, secure and resilient. Worldwide, we are recognized most widely for our leadership in fire protection engineering while also specializing in other critical competencies core to our purpose – strategic capabilities we have been expanding for years. These include accessibility consulting, risk and hazard analysis, industrial process safety, forensic investigations, security risk, and emergency management, as well as digital innovation across many of our services. Today, our 1,700+ engineers, consultants, analysts and strategists work from over 100 offices, supporting clients in over 100 countries across all markets – from government, healthcare, science and technology to energy, mission-critical and transportation. For more information, visit www.jensenhughes.com.

About Gryphon Investors
Gryphon Investors is a leading middle-market private investment firm focused on profitably growing and competitively advantaged companies in the Business Services, Consumer, Healthcare, Industrial Growth, Software and Technology Solutions & Services sectors. With approximately $9+ billion of assets under management, Gryphon prioritizes investments in which it can form strong partnerships with founders, owners and executives to accelerate the building of leading companies and generate enduring value through its integrated deal and operations business model. Gryphon's highly differentiated model integrates its well-proven Operations Resources Group, which is led by full-time Gryphon senior operating executives with general management, human capital acquisition and development, treasury, finance and accounting expertise. Gryphon's three core investment strategies include its Flagship, Heritage and Junior Capital strategies, each with dedicated funds of capital. The Flagship and Heritage strategies target equity investments of $50 million to $500 million per portfolio company. The Junior Capital strategy targets investments of $10 million to $25 million in junior securities of credit facilities, arranged by leading middle-market lenders, in both Gryphon-controlled companies, as well as in other private equity-backed companies operating in Gryphon's targeted investment sectors. For more information, visit www.gryphon-inv.com.

*Warringtonfire Australia Pty Ltd was acquired by Jensen Hughes in December 2023. Jensen Hughes Pty Ltd is not affiliated, associated, authorised or endorsed by Warringtonfire Australia Pty Ltd, Warringtonfire Testing and Certification Limited or its "Warringtonfire" or "Certifire" brands.

Media Contact:
Ashley Teak • [email protected]
Jensen Hughes • 916-825-8819

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