‘Now is the Time’: Melbourne Airport launches campaign to woo travellers

November 24, 2020 04:38 PM AEDT | By Team Kalkine Media

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‘Now is the Time’: Melbourne Airport launches campaign to woo travellers

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Summary

Melbourne Airport has launched a new campaign to encourage travellers to make plans for their next trip.

The campaign has been rolled out in alliance with Qantas, Jetstar, Virgin Australia and oOh!media Limited.

The 'Now is the Time' campaign is designed to spark holiday dreams among Australians.

A survey by Melbourne Airport has suggested that many Aussies are desperately looking for a holiday. With the Victorian second wave of pandemic and border restrictions easing, the timing seems perfect for a reset.

In the backdrop of easing COVID-19 restrictions in Victoria, Australia’s Melbourne Airport is encouraging travellers to opt for air travel and make plans for their next trip. The airport, in partnership with Qantas (ASX:QAN), Jetstar, Virgin Australia (ASX:VAH) and oOh!media Limited (ASX:OML), has rolled out a campaign named 'Now is the time', as reported by Mumbrella.

Needless to say that during 2020, the worldwide tourism & travel sector witnessed its worst period due to the ongoing pandemic. Though Australia handled the situation well and managed to curb the pandemic through strict restrictions, the economy was adversely impacted. The travel sector has been among the hardest hit, as it has struggled to remain relevant in the age of lockdown restrictions and social distancing.

As the travel sector is bracing itself to get back on track, this campaign seems one of the initiatives aimed at encouraging people to flying. With the Victorian second wave of pandemic and border restrictions easing, the campaign intends to give people the opportunity to plan their holidays.

Across the sites of oOh!media Limited (ASX:OML), the 10-week campaign will feature Newcastle, Canberra, Tasmania, Sydney, Byron Bay and other domestic destinations.

Also read: Virus Outbreak in Adelaide Deals A Fresh Blow To Travel & Tourism Sector

Melbourne Airport's New Campaign Aims to Spark Holiday Dream

Melbourne Airport Chief of Aviation Shane O'Hare has highlighted that since late-2019, Australians have seen a challenging period, starting from bushfires to the pandemic. The campaign timing is perfect as the travellers’ mindsets are primed for a reset due to ease in restrictions. The campaign is expected to instil confidence in travellers to make new holiday plans and return to the air.

The campaign is replete with evocative imagery that represents destinations across Australia and intends to spark in Australians the holiday dreams on the eve of summer.

A survey by Melbourne Airport has revealed that millions of Aussies are desperately looking for holidays to reset. However, it seems that the current circumstances make it challenging for them to admit that they need one.

Good read: SARS-CoV-2 Impact: Where does the tourism sector go from here?

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