Spice Launches India's 1st Firefox Smartphones

Spice & Mozilla to Launch and unveil the product on 29^th August 2014 to tap the vast majority of feature phone users wanting to switch to affordable smartphones

Spice Retail Limited has taken the lead in democratizing the handset category through an ultra low cost phone, the country's first Firefox OS powered smartphone, Spice Fire One Mi - FX 1. Priced at an unbelievable price of Rs,2,299, Spice Fire One is purely targeted to the nearly 90 percent of the feature phone users wanting to switch to smartphones. The device is aimed at the masses that are looking for a larger than life phone statement but are deterred due to price sensitivity.

Commenting on the launch, Mr. Prashant Bindal, Chief Executive Officer, Spice Mobility Ltd, said, "This is a step towards enabling the dreams of the small town masses of connecting with their aspirations through affordable smartphones. With the ultra-low cost Spice Fire One, we at Spice, aim to convert the feature phone users into smartphone users, thereby, aiding them with the power of internet. Our intentions are clearly to synthesize technology and style in our products and make them available at affordable prices. This partnership with Mozilla showcases our commitment to providing the best technological innovations first hand to our customers. This joint undertaking with Mozilla is a breakthrough in product offering and a brand new concept for smartphones."

Dr. Li Gong, President of Mozilla Corporation, said, "Just one year after the first Firefox OS device launched, Firefox OS smartphone is now available in 17 countries across Europe, Asia and Latin America. Our partnership with SPICE will be an exciting Firefox OS launch in India. Having one more strong partner as SPICE, we are confident that Firefox OS devices will realize a whole new category of smartphones with affordable price. Furthermore, we can ensure every user to enjoy the power of Web".

This Firefox OS smartphone is the first device powered completely by Web technologies and offers all that the users need - calls, messaging, email, camera and more. The 2G Dual sim enabled Spice Fire One Mi - FX 1 targeted towards the masses is well equipped with a 1 GHz processor, 2.5 G connectivity, 8.89 cm HVGA capacitive touch screen and 1.3 MP primary camera + 0.3 MP front camera.

Spice Fire One Mi 0 FX 1 has a very intuitive and beautiful interface especially for the first time smart phone user.

Based on the open web, the phone has unique features like Adaptive App Search or the Single Window Search, as we have termed it, allows users to find all relevant information and apps available on the web together at a single click. The Marketplace on this phone helps you find an app for almost anything you can think of on Firefox marketplace. This device also supports several Indian languages like Hindi, Tamil and Bangla.

This device also comes preloaded with great social networking and instant messaging apps just to connect with your friends and family like Facebook, Twitter and Connect A2.

With an MOP of Rs.2,299/- Spice Fire One Mi - FX 1 will be available exclusively on snapdeal.com for a short period of time and will then be made available through major retail stores, Spice HotSpot stores and www.saholic.com.

About Spice Retail Ltd:

Spice Mobiles, the Devices business of Spice Retail Ltd is one of the fastest growing mobile internet devices company in India. With a customer base of over 20 million and an annual volume of over 8 million devices, the BSE/NSE listed, Spice Mobiles, has market share of nearly 4-5% of the Indian mobile devices market. With a brand ideology that seeks to be the catalyst enabling the common man in believing in their abilities, keeping pace with the social change through technology, Spice has been the bridge connecting the small town aspirations with big dreams. Spice Mobiles has been gradually consolidating its stand in the smartphones business while having already been a strong player in the feature phones segment. Known for innovation, Spice has been the first to launch a smartphone with a 5MP Wide Angle Front Camera, the Pinnacle Pro, for which, it also won the prestigious Golden Peacock Innovation award in 2014. It was also the first Indian brand to launch a Full high definition smartphone, the Pinnacle FHD. The company has to its credit several firsts including the Dual SIM phones - across GSM, CDMA, Triband & Touch Screen PDA and smart devices on Android platform. Spice Mobiles had won the Golden Peacock Innovation award for India's 1st 3D phone in 2010 and the country's 1st Dual sim phone in 2007. Spearheaded by Mr. Dilip Modi, Chairman, Spice Retail Ltd, Spice has business operations spanning across India, Singapore, Malaysia, Thailand, Indonesia, Nepal, Uganda, Zimbabwe and Sri Lanka. Spice Mobiles has also been featured in Forbes 2010 Asia's 200 'best under a Billion dollar' Companies.

Website - www.spicesmartphones.com

For further information, please contact:

Spice Retail Ltd.

Vinay Shrivastav

[email protected]|+91 9167019151

Avian Media

Riticka Dutta

[email protected]

+91 9911717995

Avian Media

Nupur Singh

[email protected]

+91 7827531031