KKCL Aims for A-Garment-A-Second, Signs as Official Sponsor for West Indies vs T20I Series

August 07, 2023 10:06 PM AEST | By Businesswire India
 KKCL Aims for A-Garment-A-Second, Signs as Official Sponsor for West Indies vs T20I Series
Image source: Businesswire India
Business Wire India
Fashion apparel manufacturer KKCL, makers of Killer Jeans announced today their continued support for cricket, by signing on as an Official Sponsor for the fast-paced West Indies vs India T20I Series.
 
This association will see Killer’s brand presence on the ground, boosting brand recall and visibility, following on from the exposure the brand registered during Killer Jeans’ stint on the team jersey as the Official Kit Sponsors of the Indian Cricket team until May 31st, 2023 which was stitched together by ITW.
 
KKCL, which has been a listed entity at NSE (KKCL) & BSE (532732) since 2006, is a company that has established themselves as one of India’s leading apparel and accessories manufacturers and proud owner of Killer, Integriti, LawmanPg3, Easies, Desi Belle, Iti and Izel.
 
KKCL, who have achieved the remarkable milestone of 10 Million units sold within one year has an impressive feat of selling a garment every 3 seconds. It is now hoping to further build on this feat and achieve their vision of selling "A-Garment-A-Second" in the near future, with the visibility garnered during the 5-match series which will be played between India and West Indies from the 3rd to the 13th August in 3 venues- Trinidad, Guyana and Lauderhill.
 
Speaking on the occasion, Mr. Hemant Jain, Joint Managing Director – KKCL, said, “With aggressive retail expansion geographically, it's important for us to reach to the maximum audience and we believe that this reach can be achieved with cricket, which has millions of followers that T20 attracts today. We are extremely excited to be a part of the West Indies vs India T20 series. Like our earlier cricket association, we are confident that this sponsorship will strengthen our brand presence and drive us to achieve "A-Garment-A-Second” in the market.”
 
Dominic Warne, Commercial Director for Cricket West Indies, said: “We welcome Killer’s support and investment for international cricket and for this West Indies home T20I Series vs India. The T20I Series is set to be watched and followed around the globe and featuring some of the world’s most exciting cricketers in two teams with a great rivalry."

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Section 1.10.32 of "de Finibus Bonorum et Malorum", written by Cicero in 45 BC

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1914 translation by H. Rackham

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?

1914 translation by H. Rackham

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?


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