Highlights
- Around 16% of British Gen-Zers started investing for the first time during the pandemic as per a Halifax survey conducted earlier this year.
- The main reason that a lot of Gen-Zers have entered the equity markets recently is the amount of spare time at their disposal during the pandemic.
- Speculative day trading has been very popular among young investors.
People across all age groups can start investing their savings and the number of young investors has lately been rising. During the phase of the pandemic, people aged between 18 to 24 years, or so-called Gen-Zers, have been utilising their extra time productively to learn about investing and getting rich quickly in the short term. Around 16% of British Gen-Zers started investing for the first time during the pandemic while this figure stood at 10% for people across all age groups, as per a Halifax survey conducted earlier this year.
The main reason that a lot of Gen-Zers have entered the equity markets recently is the amount of spare time at their disposal, giving them the opportunity to analyse the markets and conduct independent research. Nevertheless, the trend is expected to continue among the money savvy GenZ. According to a Barclays Smart Investor survey conducted a few months ago, there was an 88% increase in the account openings last year, and around 50% of the investors were willing to reduce their expenses to maintain their habit of investment. Young, tech-savvy investors are engaging with online brokerages and their engagement levels have been touching record highs as they have been getting insights about the market from YouTube tutorials and Reddit forums. An added incentive has been the turning up of low commission trading online.

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However, the market analysts say that it was comparatively easy for these self-directed investors to make money during the bullish recovery phase, as the market sentiment was up due to the continuous stimulus provided by the Government. Also, during this phase, the investors shifted their money to equities due to lower yields, which in turn raised the prices.
The surge has also proved to be advantageous for traditional brokers and wealth managers. Hargreaves Lansdown had reported that the signing up of younger investors led to a fall in the average age of its clients to 47 years in the first half of 2020, making its profits jump up significantly.
Speculative day trading has been very popular among young investors and their portfolios have been generating great returns through engagement with social media investments and exchanging memes about popular penny stocks like GameStop and AMC which led to a surge in their valuations. But GenZ is also cautious about the risk factor associated with investments. According to a UK investment platform FreeTrade, GenZ traded smaller amounts of money and at a lesser frequency in comparison with their older counterparts. Among the top 10 holding of GenZ, 5 were exchange traded funds (ETFs), or passive investments.
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According to a survey conducted earlier this year by a financial services adviser, CreditCards.com, the probability of GenZ investors getting financial advice was five times more as compared to adults aged over 40, with 28% asking for advice from friends and online influencers. Around 80% of GenZ investors were likely to get financial advice, and this figure stood at 64% for Gen X investors, and 60% for baby boomers.
Bottom Line
There are many investment options for young investors, which include stocks, ETFs, mutual funds, index funds, and so on. GenZ is learning the art of diversification and has been attracted towards the exciting market opportunities to get rich quickly.
However, amid the rise of GenZ investors, the UK’s Financial Conduct Authority had warned that around two-third of the young entrants in the market were going for investments with high risk, like cryptocurrency and forex, which could potentially lead to significant losses. Thus, it is important for these young investors to have a deep understanding of the market before jumping into the pool of risky investments.
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