Leo Messi becomes the ambassador of Bitget Crypto Exchange

Cryptocurrency company Bitget has announced a new major partnership with international football superstar Lionel Messi. This is the third such partnership for Bitget in 2022. In addition to this collaboration, Messi is also working with other cryptocurrency brands.

An enormous crypto trading platform - Bitget has declared its partnership with Leo Messi, one of the famous influencers and players in the football industry.

The partnership will see Bitget use Leo as its global brand ambassador to help promote awareness and adoption of cryptocurrencies.

As stated in a press release, this partnership will give Messi fans the newest prospects with trading crypto and Web3. For Messi, this is not his first encounter with the crypto world - he inked a multi-year partnership with Socios.com back in March 2022.

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Bitget has partnered with Messi to promote its new Web3 platform. The company is honored to have this kind of powerful and influential person on board. As the Managing Director of Bitget told, they try to consider the richness and diversity of their platform community when choosing the partnerships. The new partnership will help Bitget expand its reach and attract more users.

Bitget was founded in 2008 and currently sponsoring the Juventus F.C.The news about extending the partnership with the Italian club was announced in August. Bitget has been sponsoring various football clubs for a while now, including Juventus F.C., Galatasaray, and more.

Cryptocurrency brands awareness grows due to sports sponsorship

The popularity of sponsorship deals among trading companies shows that their marketing departments are eagerly spending money on promotional campaigns. This includes popular brands and athletes.

The crypto industry is growing rapidly, and some people believe that it is now taking over the CFD market. 10 years ago, XTB was a well-known brand in the racing scene, but today, most of the big deals are taken by crypto companies.

Leading cryptocurrency trading platforms, Crypto.com and FTX invested a whopping $1 billion into the sports world in 2021. FTX bought Miami Heat Arena for $135 million, while Crypto.com paid UFC (Ultimate Fighting Championship) $175 million for a decade-long agreement.

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