Blue Ant Media (TSX:BAMI) Acquires MagellanTV to Expand Streaming Portfolio

2 min read | October 03, 2025 06:33 PM AEST | By Team Kalkine

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Blue Ant Media (TSX:BAMI) Acquires MagellanTV to Expand Streaming Portfolio — Image source: © 2025 Krish Capital Pty. Ltd.

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Highlights

Blue Ant Media acquires MagellanTV for USD 12 million, adding global streaming reach.

Acquisition enhances monetization across SVOD, AVOD, and FAST platforms.

MagellanTV co-founder joins Blue Ant to oversee direct-to-consumer video business.

Blue Ant Media Corporation (TSX:BAMI), a global streaming, production, and rights-management company, announced the acquisition of MagellanTV LLC, a digital streaming company delivering factual content worldwide, for USD 12 million. The acquisition expands Blue Ant Media's Global Channels and Streaming business, increases monetization opportunities, and strengthens its position in premium factual content delivery.

MagellanTV, founded in 2018 by Greg Diefenbach and Thomas Lucas, operates a streaming video-on-demand (SVOD) service, as well as advertising-supported video-on-demand (AVOD) and free ad-supported streaming television (FAST) channels. Key content genres include history, nature, science, space, and true crime. The service reaches audiences in 13 countries across over 20 platforms, including Roku, Amazon, Apple, Samsung, LG, Comcast, Vizio, Pluto TV, and Google.

Management Commentary
Michael MacMillan, CEO of Blue Ant, said: “This acquisition of MagellanTV increases Blue Ant's scale and adds audiences and distribution capabilities that are highly complementary to our business. MagellanTV's business model is primed for optimization within our global infrastructure, and we're thrilled to welcome the talented team to Blue Ant.”

Strategic Rationale
The acquisition is Blue Ant Media’s first strategic move following its recent reverse takeover (RTO). Key benefits outlined by the company include:

Scale: Adds an established SVOD platform with subscribers and enhances monetization across multiple streaming models.
Synergies: Integrates 1,500+ hours of Blue Ant-owned library content, reduces reliance on licensed content, and enables operational efficiencies.
Strategic Fit: Expands Blue Ant's factual content offering and increases opportunities for distribution and audience reach.
Intellectual Property: Supports new content commissioning and monetization in key genres.

Financial Terms
The total consideration of USD 12 million comprises a USD 6 million upfront cash payment, with the remaining USD 6 million payable over two years. Part of the deferred payment may be settled in cash or subordinate voting shares at management’s discretion.

About Blue Ant Media
Blue Ant Media operates an international portfolio of free and pay TV channels, including Love Nature, Cottage Life, Smithsonian Channel Canada, BBC Earth Canada, HauntTV, Homeful, Love Pets, and MagellanTV.

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