The pandemic may have put flying out of fashion, at least for now, but Australian airline Qantas is looking at new ways to stay in vogue and monetize the brand.
* Doesn’t matter if fliers can’t take a selfie from a plane, they can flaunt Qantas new line of pricey athleisure wear collection, with the trademark kangaroo logo.
* The new clothesline has been designed by fashion designer Martin Grant, who earlier designed uniforms for Qantas’ pilots, cabin crew members, and ground staffers.
* However, it’s hard to say how much cash flow the airline can generate by selling cashmere sweaters, hoodies, sweatshirts, tees, and totes, though the clothes are steeply-priced, going up to 425 Australian dollars.
* This may keep the spirits up for loyal Qantas fliers, but the ground reality is harsh for the airline.
* Most of its fleet is grounded and it plans to lay off 30 percent of its workforce as revenue is set to nosedive in this financial year.
* But efforts to shore up revenue are on.
* Earlier this month, the airline flew 150 passengers over some of Australia’s famous destinations in New South Wales, Queensland, and Uluru. The flight, with tickets costing more than 700 Australian dollars, was packed.
* Last month, in another monetization effort, the airline put up on sale full stocked bar carts from its last Boeing 747. The aircraft was retired in July due to the pandemic.