Xero (ASX:XRO) Rises in 2025: What’s Driving This Tech Player in the ASX200?

2 min read | May 22, 2025 01:10 PM AEST | By Team Kalkine Media

Highlights 

  • Xero (XRO) shares up 8.5% in 2025 
  • Strong margins and global SaaS reach 
  • Valuation sits below 5-year average 

The share price of Xero Ltd (ASX:XRO) has climbed 8.5% since the beginning of 2025, shining a spotlight on this technology firm within the ASX200 index. Founded in 2006 by Rod Drury in Wellington, New Zealand, the company has steadily grown into a global force in cloud-based accounting software. 

Xero provides a platform designed for accountants, bookkeepers, and small business owners, enabling access to real-time financial data across devices. With its core customer base in Australia, New Zealand, and the UK, Xero has been gradually expanding into the US market, reflecting its ambition to scale globally. 

What sets technology companies like Xero apart in the market is their attractive financial profile. For example, the broader S&P/ASX200 Info Tech Index (ASX:XIJ) has delivered a 5-year average annual return of 13.48%, outpacing the broader ASX200’s 8.35%. This outperformance continues to draw attention to tech shares. 

Xero (ASX:XRO) stands out for its high gross margins and recurring revenue model. According to its latest annual report, Xero posted a gross margin of 88.20% and an operating margin of 15.10%. These figures are typical of software-driven businesses, which benefit from low marginal costs and scalable infrastructure. 

The company’s software-as-a-service (SaaS) approach offers consistent and predictable income, unlike traditional businesses reliant on one-off product sales. This model not only boosts revenue reliability but also enhances long-term customer retention, supporting steady growth. 

One key metric to consider when examining Xero’s valuation is its price-to-sales (P/S) ratio. Currently sitting at 17.78x, the P/S ratio is below the company’s 5-year average of 18.65x. This lower multiple may suggest that Xero’s share price hasn’t kept pace with its revenue growth, which has been trending upward over the last three years. 

While valuation metrics like P/S are useful indicators, they represent only part of the overall picture. Broader market context, competitive positioning, and long-term strategy should also be considered. 

Investors looking at tech stocks within the ASX200 may also explore income-generating opportunities such as ASX dividend stocks to balance their portfolios with companies offering consistent returns. As Xero continues its growth trajectory, it remains a prominent name in the evolving tech landscape of the ASX. 


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