Why Xero (ASX:XRO) Is Gaining Attention Among ASX200 Tech Shares in 2025

3 min read | May 11, 2025 11:06 PM EDT | By Team Kalkine Media

Highlights 

  • Xero's share price is gaining momentum in early 2025 
  • High margins and recurring revenues support IT sector appeal 
  • Xero trades below its historical price-to-sales ratio 

Xero Ltd (ASX:XRO), the cloud-based accounting software provider, has seen its share price rise 2.9% since the start of 2025, drawing increased interest within the technology segment of the ASX200. With its solid fundamentals and strong sector positioning, the company continues to benefit from broader trends favouring digital business solutions. 

Founded in Wellington, New Zealand, in 2006, Xero (ASX:XRO) has grown to serve millions of users globally, especially in Australia, New Zealand, and the UK. Known for its easy-to-use, cloud-first software tailored for accountants and small business owners, Xero delivers real-time financial insights accessible across devices. 

What’s making companies like Xero stand out among ASX200 tech shares is the combination of high margins, scalability, and reliable income streams. According to its latest financials, Xero recorded a gross margin of 88.2% and an operating margin of 15.1%, reflecting its efficient cloud-based business model. This is a common trend among leading tech firms, where lower operational overheads translate to higher profitability compared to traditional industries. 

Another key feature supporting Xero’s long-term business profile is its software-as-a-service (SaaS) model. This structure creates recurring revenues from subscriptions, offering more predictable cash flow and stronger business resilience—an aspect highly regarded in today’s dynamic market environment. 

Moreover, the company’s ability to scale globally with minimal physical infrastructure gives it a competitive advantage. Unlike brick-and-mortar operations, software businesses can expand internationally without extensive capital deployment, simply by leveraging internet connectivity and digital platforms. 

From a valuation standpoint, Xero is currently trading at a price-to-sales ratio of 16.87x, which is below its 5-year average of 18.65x. This suggests that while the company continues to grow its top-line revenue, its current valuation may be more modest relative to historical trends. It’s important to remember, though, that this is just one lens for assessing a company’s market position. 

Xero’s standing also highlights how tech shares within the broader ASX200 have performed over time. The S&P/ASX 200 Information Technology Index has delivered a notable 12.86% average annual return over the past five years, outpacing the broader ASX200’s return of 8.71%. 

While tech companies like Xero may not traditionally be associated with yield-focused strategies, there are opportunities across sectors for those exploring ASX dividend stocks, depending on individual preferences for income or growth orientation. 

As digital transformation continues to drive long-term trends, companies positioned at the intersection of cloud, data, and small business enablement—like Xero—remain a focal point in the evolving ASX200 landscape. 


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