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Award-winning French cosmetic brand ropes in RooLife to establish itself in China

Summary

  • RooLife Group joins hands with Ignite Growth Brands to market and sell an award-winning French organic cosmetic brand, Kadalys.
  • RooLife will be responsible for the digital marketing, sales and brand management services of Kadalys, besides the brand’s overall establishment in the Chinese market.
  • The deal is expected to contribute a total revenue of nearly AUD 1.1 million throughout the contract period.

The leading e-commerce and digital marketing company, RooLife Group Ltd (ASX: RLGhas joined hands with Ignite Growth Brands as the exclusive Cross Border e-Commerce provider for China. As per the deal, RLG will market and sell an award-winning French organic cosmetic brand, Kadalys in the Chinese market.

Image source: ASX announcement dated 17 November 2020

With a reputation for launching brands in the Chinese market, RooLife has been assigned the responsibilities for establishing the Kadalys brand in China. RLG will also be responsible for the digital marketing, sales and brand management services of Kadalys.

Image source: ASX announcement dated 17 November 2020

Must read: RooLife Group: The Online Gateway to China

RooLife alliance with Ignite Growth Brands

The two-year agreement to launch and establish an Alibaba Tmall store will add to RLG's revenue base. It will offer the company with a combination of monthly service fees and product sales revenue from marketing and selling the Kadalys range of beauty products.

The deal is expected to deliver a total revenue of nearly AUD 1.1 million throughout the contract, subject to sales and performance milestones. The revenue will be achieved if the minimum sales targets, which will be increased each year, are met with the choice of both parties to extend the contract into a third year.

Image source: ASX announcement dated 17 November 2020

The latest deal takes the value to RooLife's announced contract wins since March 2020 to AUD 12.3 million in TCV, subject to minimum annual sales targets being met for each contract.

About Kadalys

The company's products are made in France and produced Cruelty-Free; these are ECOCERT Organic certified. Kadalys claims it is the first natural cosmetic brand made up with banana tree anti-oxidants. The company uses the most advanced scientific innovations to develop the unique, anti-ageing cosmetic active ingredients which promotes the synthesis of collagen and elastin.  

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