AMP Shares Lift as Super Outflows Ease and Banking Arm Holds Steady

3 min read | April 17, 2025 06:32 PM AEST | By Team Kalkine Media

Highlights

  • AMP shares rose after an improvement in superannuation outflows during the first quarter

  • AMP Bank reported a stable loan book and consistent net interest margin

  • Platforms net cashflows increased despite a decline in total assets under management

AMP Limited (ASX:AMP), an ASX-listed entity operating within the financial services sector, reported positive developments across its superannuation and banking divisions during the opening quarter of the calendar year. The update led to gains in AMP shares, with the price rising above broader financial sector movements during intraday trade.

Superannuation Outflows Improve
The group reported that net cash outflows in its superannuation and investments division declined sharply when compared to the same period last year. This performance was linked to enhancements in its digital advice offering, which supported improved retention and new flows. While outflows remained, the scale of withdrawals showed a marked reduction, indicating a more stable trend in client activity.

Digital Offer Drives Client Engagement
The introduction of AMP's digital advice product was highlighted as a key factor influencing the improved position in its superannuation division. The digital solution is aimed at enhancing member engagement through technology-based support and was attributed to strengthening inflows and stabilising overall movements in member balances. The broader wealth management platform also recorded an uplift in platform net cashflows, marking a significant increase from the prior quarter.

AMP Bank Maintains Stability
AMP Bank reported that its total loan book remained at the same level as in the previous period. The bank reiterated that its strategy is focused on preserving margins and pursuing profitable growth under current market conditions. The net interest margin was also unchanged, with the firm citing healthy credit quality as part of its ongoing risk management focus. This consistency in banking operations was noted as aligning with management's broader financial strategy.

Platform Assets Reflect Market Volatility
AMP stated that its platform assets under management declined slightly over the quarter, reflecting prevailing market conditions and broader asset price fluctuations. While the overall value of managed assets decreased, platform flows strengthened during the same period, driven by improved member activity and new client acquisition across digital channels. The performance of the platform business continues to be influenced by external financial market movements as well as internal product enhancements.

Share Price Movement and Sector Comparison
AMP shares advanced in intraday trade, outpacing the broader financial sector, which recorded a marginal lift. Despite the day’s rise, the share price remains significantly lower compared to the same period last year. The movement followed the release of the quarterly update, which outlined key financial and operational metrics across the company’s superannuation, banking, and platform segments.

Focus on Margins and Retention Strategies
The company outlined that its current approach across its banking and wealth businesses is aligned with a disciplined focus on profitability and efficiency. This includes the use of technology to support member retention, targeted banking growth, and maintaining capital discipline amid evolving market conditions. The ongoing emphasis remains on navigating short-term market pressures while maintaining operational performance in core financial products.


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