Tariffs as a Short-Term Issue, Says Breville Chief

May 08, 2025 01:16 PM AEST | By Team Kalkine Media
 Tariffs as a Short-Term Issue, Says Breville Chief
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Highlights

  • Breville (BRG) CEO dismisses tariffs as a short-term issue.
  • Investors should focus on long-term growth and not get distracted by tariffs.
  • Companies in the ASX200 remain resilient to tariff concerns.

Breville's (ASX:BRG) CEO Jim Clayton has addressed the current concerns surrounding US-China tariffs, offering a long-term perspective on the issue. Speaking at the Macquarie Australia Conference, Clayton expressed that the tariffs are merely a short-term concern, likely to be forgotten in the coming years. According to him, discussions around the tariffs will fade away by 2030, as they represent a passing phase in global trade.

The CEO emphasized that forecasting market conditions in the short term, such as over a period of three, six, or nine months, is akin to "throwing a dart at the board." In other words, the uncertainty surrounding tariffs should not be the primary focus for investors with a long-term investment horizon. Instead, he suggests that investors need to ask themselves different, more forward-looking questions that align with their goals and time frames.

This sentiment resonates particularly within the context of companies listed in the ASX200 index, which includes a diverse group of top Australian companies that span various industries. Although global economic challenges, like tariffs, can create short-term volatility, companies in the ASX200 are better positioned to weather such storms due to their robust market positions and diversified business models.

For those considering the performance of ASX dividend stocks, Clayton's comments serve as a reminder that the focus should be on long-term growth and resilience rather than getting caught up in temporary issues like tariffs. This perspective aligns with the general advice that, when it comes to investing, looking at fundamental company performance and stability is far more critical than short-term fluctuations.

As an investor, it’s essential to consider the broader economic outlook, such as the factors influencing the ASX200 index, which represents a broad cross-section of the Australian economy. When companies focus on long-term strategies, they are more likely to succeed, irrespective of the temporary disruptions that may arise due to geopolitical or tariff-related issues.

The main takeaway here is that companies like Breville (BRG) are not overly concerned with tariffs in the grand scheme of things. For investors with a long-term outlook, the short-term worries tied to tariffs should not cloud judgment. As Clayton mentioned, in the future, these tariffs will no longer be a point of discussion, and businesses that focus on growth and innovation will continue to thrive.

Focusing on the broader picture, whether investing in ASX200 companies or ASX dividend stocks, ensures better decision-making for long-term success. Time horizons matter, and those looking at the bigger picture of market evolution are more likely to reap the benefits.


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