Tariff Headwinds and Market Volatility Cloud Cettire’s Quarterly Performance

2 min read | April 23, 2025 11:23 AM AEST | By Team Kalkine Media

Highlights 

  • Cettire posts marginal revenue growth amid global luxury market softness 
  • U.S. tariff shifts spark sales volatility for key products 
  • Delivered margin declines due to heavy promotional activities 

Luxury fashion e-commerce player Cettire (ASX:CTT) has flagged challenges in its third-quarter performance, citing weakened consumer demand and heightened volatility, particularly in its largest market—the United States. The announcement underscores the broader pressures facing the luxury retail segment, which continues to be influenced by changing economic and policy environments. 

During the third quarter, Cettire recorded a modest 1% year-over-year increase in sales revenue, bringing in $192.5 million. Meanwhile, the platform’s active customer base rose 8% to reach 695,738, reflecting continued interest in its luxury offerings despite external headwinds. 

However, profitability took a hit, with the company reporting an adjusted earnings loss of $4.7 million. This figure includes a $2.1 million realised loss from foreign exchange movements, pointing to the added complexity of managing operations across multiple currencies in a turbulent macroeconomic environment. 

A significant portion of the current softness in performance has been attributed to the introduction of new U.S. tariffs that came into effect in early April. Cettire noted that these changes triggered a noticeable dip in demand—even for products not directly affected by the duties. Items manufactured in China, which accounted for 3.8% of the company’s total gross sales in the third quarter, are especially vulnerable to the recent policy shift. The uncertainty surrounding the impact of these duties has also created daily sales volatility, hampering forecasting efforts and inventory planning. 

Adding to the pressure, Cettire continued to engage in promotional activity across the quarter. While this supported top-line engagement, it came at the cost of lower delivered margin as a percentage of sales compared to the first half of the financial year. The company highlighted this trade-off as a necessary step in navigating the current demand environment, although it weighed on overall profitability. 

CEO and founder Dean Mintz described the luxury goods market as remaining volatile. The combination of macroeconomic pressures, consumer sentiment shifts, and regulatory changes presents a challenging backdrop for businesses operating in the high-end retail segment. 

Looking ahead, Cettire’s ability to adapt to ongoing tariff dynamics and recalibrate its promotional strategies will be critical to maintaining growth momentum and safeguarding margins in an evolving global market. 


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